Two-Time ‘Cupcake Wars’ Champ Doron Petersan Is Now Delivering Her Famous Vegan Cookies Nationwide

Sticky Fingers Sweets & Eats, a 22-year-old vegan bakery in Washington, DC, recently expanded into the digital retail space. The bakery’s new website now allows customers to order Sticky Fingers’ popular ready-to-eat treats, baking mixes, and decorating kits for delivery nationwide. 

Sticky Fingers’ online offerings include cake, cookie, and pancake baking mixes, as well as decorating kits for desserts such as funfetti cupcakes, s’mores brownies, and chocolate peanut butter cookie sandwiches. Ready-to-eat cookies, bars, and brownies can be purchased in packages of six to 12, including Sticky Fingers’ famous Cowvin cream-filled oatmeal cookie sandwiches and rotating seasonal and holiday-themed selections. Three-month cookie subscriptions—which ship customers a selection of six cookies each month—are also available. 

“This expansion has been a long time coming,” Sticky Fingers founder Doron Petersan said in a statement. “When you’ve been around as long as we have, and with DC having such a transient workforce, you naturally end up with friends and fans scattered all over the country. I can’t count the number of times people have told us they wished they could get one of our cupcakes, Cowvin cookies, or brownies in their new hometown. Now our sweets and treats will be available wherever Sticky Fingers folk find themselves.”

From Cupcake Wars to legendary vegan bakery

Petersan, a two-time winner of the Food Network’s baking competition show Cupcake Wars, opened Sticky Fingers Sweets & Eats in 1999. The bakery has since grown to include wholesale distribution to supermarkets in DC, Virginia, and Maryland. In 2016, Petersan opened vegan comfort food diner Fare Well in DC, where she serves comfort food favorites such as Southern Fried Wings, hot pastrami sandwiches, and mac and cheese.

With Sticky Fingers’ new nationwide delivery, the bakery’s brick-and-mortar shop now mirrors the online offerings with additional infrastructure for packing and shipping orders. In the coming months, Fare Well will rebrand as Sticky Fingers Diner to formalize its relationship with the original Sticky Fingers concept. “We refuse to neglect our core Washington, DC-based guests and will continue to provide cookies and custom cakes locally at Sticky Fingers, while Fare Well becomes the home for our delicious savory vegan comfort foods,” Petersan said.

Online vegan baking classes for kids

Last year, Petersan offered After-School Virtual Baking Classes, a digital after-school cooking program designed to help children learn fun skills while at home during the COVID-19 pandemic. The hour-long classes—a virtual adaptation of events Petersan hosted prior to the pandemic—featured both savory and sweet recipes such as blueberry muffins, pizza, pancakes, chocolate chip cookies, and funfetti cupcakes. 

“I started baking with my son around age two. Back then it was just pouring and mixing, and I did all of the work,” Petersan told VegNews. “But as he’s grown, he’s stepped it up, and is now doing everything on his own, though he has a healthy fear of the hot oven. Now that he’s nine, we talk about the ingredients, the math involved, and the science working as we bake. This is how we bake. It’s normal.  He doesn’t ask, ‘What do you use in place of eggs?’ or ‘How does soy milk compare to cow’s milk?’ The more we can normalize vegan cooking and baking, the better it is for the animals, the environment, and ourselves.”

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