News

BBC Says Veganism Went Mainstream in 2017

Demand for more vegan products, rise of social media outlets, and focus on plant-based celebrities transformed the perception of veganism last year.

BBC News recently published a feature entitled “Veganism: How a Maligned Movement Went Mainstream,” which highlighted a change in the perception of vegans in recent years. Writer Caroline Lowbridge interviewed influential organizations and individuals—including The Vegan Society, Sean O’ Callaghan (founder of blog Fat Gay Vegan), and the founders of Veganuary—to gain insight into the rapid growth of veganism. "We did a survey where we asked people about their perceptions of veganism,” Vegan Society Head of Communications Samantha Calvert said, “and found that non-vegans actually often said that they admired vegans. That wouldn't have been the case 20 or 30 years ago.” Currently, 42 percent of vegans in the United Kingdom are between the ages of 15 and 34. Calvert explained social media platforms such as Instagram and YouTube are driving younger generations to become increasingly aware of issues surrounding animal agriculture. Lowbridge pointed to 2017 as the year big corporations fulfilled the growing demand for vegan products with Ben & Jerry’s introducing non-dairy ice cream, international pizza chain Pizza Hut permanently adding vegan cheese to its UK locations, and liquor company Bailey’s debuting an almond milk-based alternative to its popular Irish cream. “I’m not sure a day went by during the year where at least one mainstream newspaper wasn’t reporting on vegan advancements,” O’Callaghan said. “2017 was the year where veganism was cemented as a permanent aspect of our society.”

More News

IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
Read More »

Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.
Read More »

NYC Meat Emporium Now Serves Vegan Beyond Sausage

Sausage bar Schaller's Stube—an offshoot of 80-year-old meat company Schaller & Weber—has added three vegan hot dog options to its menu.
Read More »

Vegan Truffles Beat 141 Brands in Blind Taste Test

Chocolates made by United Kingdom brand Booja-Booja received top honors in Good Housekeeping's annual Easter Egg Taste Test.
Read More »

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »