News

Vegan Meatballs Pave the Way for Standalone IKEA Café

IKEA's newest food offerings—such as the vegan version of its Swedish meatballs—have helped to increased sales at the furniture company to $1.8 billion last year.

International furniture company IKEA is looking to further capitalize on the popularity of its food offerings. According to media outlet Curbed, the introduction of new food items—including a vegan version of its famed Swedish meatballs—has driven the company’s sales up from $1.5 billion in 2013 to $1.8 billion in 2016, with 30 percent of customers currently visiting IKEA for the in-store restaurant alone. As such, IKEA is considering launching more food-focused ventures such as a standalone café and has recently tested several food pop-up shops in Europe. “I hope in a few years our customers will be saying, ‘IKEA is a great place to eat—and, by the way, they also sell some furniture,” IKEA’s Managing Director Michael La Cour said. Last summer, IKEA launched its #TogetherWeEat campaign in which a food truck traveled across country to promote the furniture giant’s food offerings (including vegan meatballs). IKEA began offering vegan meatballs, with a vegan sweet potato-based sauce, in early 2015 after coalescing to pressure from animal-rights group People for the Ethical Treatment of Animals to expand its plant-based food options.

More News

Vegan BBQ Turns Into Proper Sit-Down Restaurant

Portland's Homegrown Smoker will bring re-imagined versions of its vegan tempeh Reuben and Shepard's Pie to the St. John's neighborhood this summer.
Read More »

Chickpea Startup Gets $8 Million Capital Boost

Plant-protein company Nutriati received a sizable investment from firms in London, San Francisco, Los Angeles, and Virginia to help bring its in-demand products to market.
Read More »

Beyond Burger to Be Served on Capitol Hill

More than 500 members of Congress are invited to sample the innovative burger in an effort to put plant-based policies at the top of their minds.
Read More »

Etnies Launches Cruelty-Free Shoe to Honor Vegan Skater

The high-performance Jameson shoe contains zero animal products thanks to skater Ryan Lay's vegan lifestyle.
Read More »

Vegan Tattoo Shop to Hold Benefit for Animals

Brooklyn's Gristle Tattoo is raising funds to benefit Mercy for Animals through creative, animal activist-oriented tattoo designs.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »