News

Nestlé Acquires Meatless Company Sweet Earth

The makers of vegan Benevolent Bacon will now get a financial boost from one of the world’s largest companies.

International corporation Nestlé announced today its acquisition—for an undisclosed amount—of California-based meatless company Sweet Earth Foods. “In the United States, we're experiencing a consumer shift toward plant-based proteins,” Nestlé USA CEO Paul Grimwood said. Grimwood revealed that 50 percent of consumers are interested in eating plant-based foods, and 40 percent are looking to reduce intake of animal-based meat products. "One of Nestlé's strategic priorities is to build out our portfolio of vegetarian and flexitarian choices in line with modern health trends,” Grimwood said. “With unique and nutritious food for all times of the day, Sweet Earth gives Nestlé a leading position in this emerging space.” Husband-and-wife team Kelly and Brian Swette founded the company in 2011, and Sweet Earth’s line of 48 meatless (and vegan-friendly) products—including Benevolent Bacon, Harmless Ham, plant-protein bowls, burritos, burgers, and breakfast sandwiches—are currently sold nationwide at more than 10,000 retailers such as Walmart, Kroger, Target, and Whole Foods Market. “Nestlé's acquisition validates what forward-thinking consumers and retailers have been demanding for a while—more wholesome and sustainable choices,” Kelly Swette said. Both founding members will stay on to run the company after the acquisition is complete. This year, several major companies diversified their portfolios with plant-based acquisitions to tap into an industry that is set to grow to $5 billion by 2020, including Japanese company Otsuka that acquired vegan cheese brand Daiya Foods for $325 million in July.

More News

Beyond Meat to Debut Beyond Breakfast Sausages

The company behind the Beyond Burger will debut plant-based breakfast patties this fall.
Read More »

World's First Vegan Chicken Shop Opens Convenience Store

London's Temple of Seitan opened café and convenience store Temple Goods in Hackney Downs Studios, where an all-vegan market takes place every Saturday.
Read More »

Vegan Coffee Shop Thrives in "Steak Country"

Amateur Coffee's vegan drinks, milks, and waffles are luring curious customers in meat-centric Omaha, Nebraska.
Read More »

Vegan French Macaron Shop Opens in New Orleans

New dessert shop Mac and Moon sells "Karmacarons," rolled vegan ice cream, chocolate-covered strawberries, and fresh fruit tarts.
Read More »

Kroger Launches Vegan Recipe Contest

Food Network chef Ellie Krieger will choose the winning recipe, and prizes include $1,000 cash, a Vitamix, and more.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »