News

Pork Magazine Learns Lesson from Vegan Drive-Through

The popularity of vegan fast food is pushing the meat industry to re-think its business strategies.

Meat industry media outlet Farm Journal’s Pork (FJP) published an op-ed last week entitled “Lessons Learned from an All-Vegan Drive-Through.” Writer JoAnn Alumbaugh was prompted to cover the topic by a feature published in Forbes that highlighted the success of San Diego-based vegan chain Plant Power Fast Food. While Alumbaugh dedicated a portion of her feature to bashing Forbes contributor Katrina Fox—an ethical vegan journalist—for being biased, the writer turned her attention to urging the meat industry to evolve to suit the changing food industry. “We also need to listen to what proponents of the vegan lifestyle have to say,” Alumbaugh wrote, “and ask them questions about their food choices, as opposed to writing them off as uninformed, uneducated followers.” Alumbaugh advised readers to re-think their marketing strategies given the change in consumer demands among the growing plant-based food industry. “Let’s pay attention to what restaurants offering alternatives are doing,” Alumbagh concluded, “and take a lesson or two from their marketing book.” FJP is not the first meat-centric publication to acknowledge the impact of plant-based foods on the animal agriculture industry. Meatingplace magazine—a publication whose target demographic is animal farmers—promoted plant-based meat alternatives on the front cover of its March 2016 issue.

Photo courtesy of Plant Power Fast Food

More News

Beyond Meat to Debut Beyond Breakfast Sausages

The company behind the Beyond Burger will debut plant-based breakfast patties this fall.
Read More »

World's First Vegan Chicken Shop Opens Convenience Store

London's Temple of Seitan opened café and convenience store Temple Goods in Hackney Downs Studios, where an all-vegan market takes place every Saturday.
Read More »

Vegan Coffee Shop Thrives in "Steak Country"

Amateur Coffee's vegan drinks, milks, and waffles are luring curious customers in meat-centric Omaha, Nebraska.
Read More »

Vegan French Macaron Shop Opens in New Orleans

New dessert shop Mac and Moon sells "Karmacarons," rolled vegan ice cream, chocolate-covered strawberries, and fresh fruit tarts.
Read More »

Kroger Launches Vegan Recipe Contest

Food Network chef Ellie Krieger will choose the winning recipe, and prizes include $1,000 cash, a Vitamix, and more.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »