News

General Mills Continues Plant-Based Investing Streak

The major food corporation led a $6.5 million investment round in probiotics startup Farmhouse Culture.

Last week, General Mills’ investment arm 301 Inc. led a $6.5 million investment round in plant-based probiotic startup Farmhouse Culture. “Our collective goal is for consumers across the country to have access to the full line of these products,” 301 Inc.’s general manager John Haugen said. California-based Farmhouse Culture produces fermented products such as sauerkraut (including vegan kimchi), probiotic beverages, and plant-based snacks. “Many of the investments that General Mills has made so far have skewed toward plant-based products,” Fortune writer John Kell said in a recent feature about the investment, and added, “Farmhouse Culture fits into that trend neatly as well.” Farmhouse Culture joins General Mills’ growing vegan investment portfolio which includes kale chip company Rhythm Superfoods, plant-based protein bar-maker D’s Naturals, and vegan cheese brand Kite Hill.

More News

Al Gore's New "Resign Trump" Video Promotes Veganism

A new viral video interview with the eco-warrior politician promotes consuming a plant-based diet to fight climate change.
Read More »

Upscale Toronto Eatery Opens Spinoff Vegan Burger Spot

Planta Burger will take over a shuttered fish restaurant as the latest installment of the plant-based restaurant expansion of Chase Hospitality Group.
Read More »

New Vegan Group Launches to Promote Diversity

Nonprofit organization Encompass aims to build an inclusive animal-rights movement to help veganism achieve its maximum potential.
Read More »

World's Largest Meat Company Profits Drop 80 Percent

Troubled Brazilian meat giant JBS reports massive dip in earnings after global meat scandal.
Read More »

New Plant-Based Culinary Course Comes to Florida

McFatter Technical School launches its first plant-based cooking course to prepare future chefs to work in the growing plant-based restaurant industry.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »