News

Coffee-Mate Promotes Vegan Creamers in National TV Ad

The new Natural Bliss vegan creamer line will be heavily advertised via two TV commercials that promote its dairy-free creaminess.

Nestlé launched two national television commercials for its new vegan line of Coffee-Mate-brand creamers on March 13. The company launched its Natural Bliss line—comprised of plant-based creamers in four flavors including Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk, and Sweet Crème Coconut Milk—in January. The two 15-second commercials—called “Upside Down” and “Watered Down”—are in-line with Coffee-Mate’s existing “Stir Things Up” campaign and focus on promoting the Natural Bliss line as both creamy and healthy, two factors the company’s brand manager Kevin Holmes says are no longer mutually exclusive. “Our new almond and coconut milk creamers deliver both, and we’re excited to invite consumers to try a product they may have thought couldn’t exist,” Holmes tells VegNews. “As consumer trends shift towards dairy alternative offerings,” Holmes explains, “Natural Bliss will continue to be the brand to deliver on-trend health options, but also a taste and creaminess we believe is lacking in the category.” The campaign will run until June 11 on both English and Spanish TV channels and is supported by a digital and social media advertising campaign. VegNews awarded the Natural Bliss line a VegNews Best of Show Award during trade convention Expo West last weekend.

More News

Vegan Pie Filling Sales Spike by 357 Percent

New data shows that consumers are increasingly flocking to plant-based Thanksgiving foods.
Read More »

The New Yorker Recounts the History of Tofurky

The acclaimed publication spotlights the 22-year legacy of the vegan holiday roast in time for Thanksgiving.
Read More »

7-Course Vegan Feast Party Bus Hits the SF Bay Area

The Om Bus—complete with an open bar and live music—will take guests on a scenic tour of San Francisco after a massive outdoor feast featuring Mexican-inspired vegan favorites.
Read More »

Punk Band Anti-Flag Cooks Vegan Thanksgiving Live

Musicians Chris No. 2 and Justin Sane cook Brussels sprouts, cornbread-stuffed acorn squash, and balsamic-glazed carrots in a new video made to promote kindness to animals.
Read More »

Starbucks Unveils Vegan-Friendly Holiday Hot Cocoa

The coffee chain is celebrating the holidays with the new Toffee Almondmilk Hot Cocoa.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »