News

Coffee-Mate Promotes Vegan Creamers in National TV Ad

The new Natural Bliss vegan creamer line will be heavily advertised via two TV commercials that promote its dairy-free creaminess.

Nestlé launched two national television commercials for its new vegan line of Coffee-Mate-brand creamers on March 13. The company launched its Natural Bliss line—comprised of plant-based creamers in four flavors including Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk, and Sweet Crème Coconut Milk—in January. The two 15-second commercials—called “Upside Down” and “Watered Down”—are in-line with Coffee-Mate’s existing “Stir Things Up” campaign and focus on promoting the Natural Bliss line as both creamy and healthy, two factors the company’s brand manager Kevin Holmes says are no longer mutually exclusive. “Our new almond and coconut milk creamers deliver both, and we’re excited to invite consumers to try a product they may have thought couldn’t exist,” Holmes tells VegNews. “As consumer trends shift towards dairy alternative offerings,” Holmes explains, “Natural Bliss will continue to be the brand to deliver on-trend health options, but also a taste and creaminess we believe is lacking in the category.” The campaign will run until June 11 on both English and Spanish TV channels and is supported by a digital and social media advertising campaign. VegNews awarded the Natural Bliss line a VegNews Best of Show Award during trade convention Expo West last weekend.

More News

Startup to Inspire Gen Z to Go Vegan by Age 25

New company Better Eating International aims to "popularize the cause of animal rights" with a targeted marketing plan to inspire all young people to go vegan.
Read More »

New NGO Aims to Make Vegan Food Widely Available

Balanced works with major food companies to develop more plant-based options.
Read More »

New Animal Sanctuary Herbivorous Acres Finds a Home

Herbivorous Butcher and friends landed a plot in Milaca, MN to house rescued chickens, mini-donkeys, mini-horses, and more.
Read More »

Vegan Eatery with Ocean Views to Open in Miami

Chef Matthew Kenney will launch 1 Hotel South Beach's first vegan restaurant this month.
Read More »

Vegan Burger Gets Big Thumbs Up from Men's Health

The publication says the Impossible Burger at Michelin-starred Saxon + Parole in NYC has "game and gusto."
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »