News

Coffee-Mate Promotes Vegan Creamers in National TV Ad

The new Natural Bliss vegan creamer line will be heavily advertised via two TV commercials that promote its dairy-free creaminess.

Nestlé launched two national television commercials for its new vegan line of Coffee-Mate-brand creamers on March 13. The company launched its Natural Bliss line—comprised of plant-based creamers in four flavors including Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk, and Sweet Crème Coconut Milk—in January. The two 15-second commercials—called “Upside Down” and “Watered Down”—are in-line with Coffee-Mate’s existing “Stir Things Up” campaign and focus on promoting the Natural Bliss line as both creamy and healthy, two factors the company’s brand manager Kevin Holmes says are no longer mutually exclusive. “Our new almond and coconut milk creamers deliver both, and we’re excited to invite consumers to try a product they may have thought couldn’t exist,” Holmes tells VegNews. “As consumer trends shift towards dairy alternative offerings,” Holmes explains, “Natural Bliss will continue to be the brand to deliver on-trend health options, but also a taste and creaminess we believe is lacking in the category.” The campaign will run until June 11 on both English and Spanish TV channels and is supported by a digital and social media advertising campaign. VegNews awarded the Natural Bliss line a VegNews Best of Show Award during trade convention Expo West last weekend.

More News

Team Canada Wears All-Vegan Uniforms at Olympics

Animal-rights activists praise apparel brand Hudson's Bay Company for outfitting this year's Olympians in animal-free outwear.
Read More »

Photographer Creates the Most Vegan Proposal Ever

Popping the question with the help of an avocado is gaining traction thanks to Amsterdam food stylist Colette Dike.
Read More »

Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
Read More »

Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
Read More »

PG Tips Creates New Tea Aimed at Vegan Consumers

The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »