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Dubai's Popular Vegan Makeup Brand Lands in US

Luscious Cosmetics is now available in the States to bring a wide array of makeup products geared toward people of all colors.

Dubai-based vegan makeup brand Luscious Cosmetics recently expanded its distribution to the United States. Founder Mehrbano Sethi created the company in 2007 while attending college in Boston and formulated her line to match the diverse range of her friends’ skin tones. “Luscious Cosmetics brings a multicultural, truly international perspective to beauty,” Sethi told media outlet Popsugar. “We have been vegan and cruelty-free since we launched, before it was trendy to do so.” According to Sethi, Luscious Cosmetics is inspired by a “Southeast Asia meets Hollywood” aesthetic and is built to withstand humidity and heat. Earlier this summer, vegan makeup brand Mented Cosmetics debuted a nail polish line in three tones with the mission of helping people of color achieve the “nude” look.

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Vegan Cupcakes Debut at Starbucks

Select South Florida locations of the major coffeehouse will now stock vegan passionfruit cupcakes courtesy of local vegan bakery Bunnie Cakes.
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Escaped Brooklyn Bull Rescued by NJ Sanctuary

A terrified bull became an internet sensation this week after escaping a slaughterhouse and roaming Prospect Park before finding safety at Skylands Animal Sanctuary.
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Dietitian-Backed Vegan Support Program Debuts in US

The new nutrition program—developed by registered dietitians—teaches people how to become life-long vegans.
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Leonardo DiCaprio Invests in Vegan Brand Beyond Meat

The mega-celebrity puts his money where his mouth is in an effort to advance the future of plant-based meat.
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Boston Celtics' Kyrie Irving Adopts Plant-Based Diet

The professional basketball player reveals he is moving away from animal products this season to fuel his performance.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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