News

Nestlé Acquires Meatless Company Sweet Earth

The makers of vegan Benevolent Bacon will now get a financial boost from one of the world’s largest companies.

International corporation Nestlé announced today its acquisition—for an undisclosed amount—of California-based meatless company Sweet Earth Foods. “In the United States, we're experiencing a consumer shift toward plant-based proteins,” Nestlé USA CEO Paul Grimwood said. Grimwood revealed that 50 percent of consumers are interested in eating plant-based foods, and 40 percent are looking to reduce intake of animal-based meat products. "One of Nestlé's strategic priorities is to build out our portfolio of vegetarian and flexitarian choices in line with modern health trends,” Grimwood said. “With unique and nutritious food for all times of the day, Sweet Earth gives Nestlé a leading position in this emerging space.” Husband-and-wife team Kelly and Brian Swette founded the company in 2011, and Sweet Earth’s line of 48 meatless (and vegan-friendly) products—including Benevolent Bacon, Harmless Ham, plant-protein bowls, burritos, burgers, and breakfast sandwiches—are currently sold nationwide at more than 10,000 retailers such as Walmart, Kroger, Target, and Whole Foods Market. “Nestlé's acquisition validates what forward-thinking consumers and retailers have been demanding for a while—more wholesome and sustainable choices,” Kelly Swette said. Both founding members will stay on to run the company after the acquisition is complete. This year, several major companies diversified their portfolios with plant-based acquisitions to tap into an industry that is set to grow to $5 billion by 2020, including Japanese company Otsuka that acquired vegan cheese brand Daiya Foods for $325 million in July.

More News

Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
Read More »

Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
Read More »

Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
Read More »

Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
Read More »

Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »