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Research Firm Says Plant Protein is No Longer Niche

Euromonitor's Alice Yu says plant-based protein alternatives are moving out of the shadows and going mainstream.

During a recent webinar hosted by market insight firm Euromonitor, research analyst Alice Yu revealed that plant-based products are increasing in worldwide popularity. “Plant-based protein alternatives are no longer niche products,” Yu said, “but rather something that is going mainstream and something that major companies are getting on board with.” Yu backed her opinion by referencing Ben & Jerry’s recent entry into vegan ice cream with the introduction of its almond milk-based line, Tyson’s investment in vegan-meat alternatives brand Beyond Meat, and French dairy giant Danone’s acquisition of plant-based milk parent company WhiteWave Foods. Yu explained the global market segmentation for animal-free alternatives in various countries and said the United States is the largest growth opportunity for dairy-free ice cream. “What we are seeing in the US is increased demand for free-from variants of existing products,” Yu said. Other market-research firms have confirmed Yu’s prediction, with Future Market Insights placing the vegan ice cream market at a value of $1 billion by the end of the year—with the potential to grow to a $2.45 billion market by 2027.

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Costco Debuts $5 Vegan Breakfast Bowls Nationwide

The food court at the big-box retailer is about to get a lot more refreshing thanks to a plant-based berry-and-granola-loaded açaí bowl, available by the end of this month at locations nationwide.
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Montreal Bans Cruel Horse-Drawn Carriages

Beginning on New Year's Eve 2019, horses will no longer be forced to pull passengers across the cobblestone streets of the Canadian city.
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New Locator Finds Vegan Food at Ballparks

New guide Veggie Happy helps sports fans locate vegan options at stadiums nationwide.
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New Vegan Butcher Shop Opens in Texas

San Antonio's Hip Peaz Vegan Eats offers a rotating menu of vegan meat sandwiches, burritos, and gumbo.
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Vegan Shoe Brand No One's Skin Debuts in London

The new footwear brand aims to eliminate the pollution caused by the animal-based leather industry with comparable, vegan alternatives.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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