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NBA Trail Blazer Damian Lillard Goes Vegan

The professional basketball player has been sticking to an all plant-based diet in preparation for next season.

Professional basketball player Damian Lillard announced on social media last week that he has been following a plant-based diet during the NBA offseason. “Vegan alert,” Lillard said in a video on Instagram that displayed a spread of vegan foods including tofu, pasta, and salad. “I’ve changed; getting my life right.” The Portland Trail Blazers point guard suffered a leg injury during the 2016 NBA season and hopes a vegan diet will help him lose weight to take stress off of his joints. Earlier this summer, several professional athletes—including football players Theo Riddick of the Detroit Lions and Trent Williams of the Washington Redskins—ditched animal products in favor of plants to further their athletic careers.

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James Cameron Invests in Vegan Protein Facility

The famed filmmaker hopes to accelerate the shift to plant-based protein by funding the world's largest organic pea protein-processing facility in Canada.
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Beyond Burger Debuts at TGI Fridays

Vegan brand Beyond Meat announces its largest retail partnership to date with the launch of its plant-based patty at participating TGI Fridays in the greater Boston area.
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Colorado Beef Ranch Turns into Vegan Animal Sanctuary

The Surf and Turf Animal Sanctuary now protects animals that were previously destined to be killed after ranch owners adopt a cruelty-free lifestyle.
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Vegan Rock Star is Face of Lululemon's Men's Campaign

The revered yoga apparel company's new Strength to Be campaign—focused on redefining the meaning of masculinity—features adamant vegan and punk rocker John Joseph.
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Pizza Hut Launches Vegan Cheese

The international pizza chain adds Violife vegan cheese to five UK locations to gauge consumer interest.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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