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Kat Von D Drops Vegan Makeup Brush Set

The vegan activist and makeup mogul takes the next step in transitioning her brand Kat Von D Beauty to being completely cruelty-free with high-performing, synthetic brushes.

Vegan activist and beauty mogul Kat Von D announced this week the upcoming release of an entire line of vegan makeup brushes made with synthetic fibers. “We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase without having to exploit animals,” Von D said to her 3.6 million Instagram followers. The makeup/tattoo artist committed to veganizing her entire beauty brand last year and has since debuted several vegan items—including an animal-free version of popular Shade + Light contour palette. Outside of the beauty industry, Von D supports animal-rights organizations such as Mercy For Animals and attended the Animal Rights National Conference in Washington, DC last weekend. Von D is also working on a 26-style vegan shoe line set to debut by the end of this year.

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Natalie Portman Urges Award Show Attendees to Go Vegan

The vegan actress delivered a moving award-acceptance speech urging everyone to consider a plant-based diet.
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Vegan Chocolate Hummus Raises $600K on Shark Tank

Venture capitalist Mark Cuban commits more than half a million dollars in exchange for 25 percent equity in vegan startup Delighted by Hummus.
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Cadbury Heir Launches Vegan Avocado Chocolate Bar

James Cadbury—of the family behind chocolate brand Cadbury—creates the first avocado-based chocolate bar sans animal products.
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Meat-Free Apartment Complex to Open in Russia

Veda Village—a smoke-, alcohol-, and meat-free complex—aims to be the first of its kind in Russia, and comes complete with a vegetarian restaurant.
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Vegan Chickpea Snack Brand Raises $10 Million

HIPPEAS receives a large capital injection to continue expansion of its vegan snack line.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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