"Fattest City" Mayor Inspires Launch of New Vegan Group

Jackson, MS mayor Chokwe Lumumba increases plant-based awareness after accepting Pamela Anderson's challenge to go vegan for one month.

New vegan group Plant Based Health Mississippi (PBHM) recently launched in Jackson, MS. In March, finance company WalletHub named Jackson the fattest city in the United States, prompting actress Pamela Anderson to challenge the city mayor Chokwe Lumumba to go vegan for one month—a challenge the mayor accepted. Local eatery Cool Al’s owner Kim Moroski was inspired by Lumumba’s commitment to create PBHM with the mission to spread healthy eating habits throughout the city. “This is the first time since I have lived here (23 years) that I see a glimmer of hope in regards to diet and lifestyle change,” Moroski said. “We have many people taking the vegan starter guides and just as many inquiring about and ordering off [Cool Al’s] plant-based menu.” PBHM will host its first vegan event on August 27, when they will screen popular vegan documentary What the Health, host a plant-based food tasting reception (featuring Moroski’s vegan gumbo), and inspire guests with plant-based eating lectures given by vegan chefs, doctors, and personal trainers.

More News

Saudis Go Vegan to Curb Obesity Epidemic

Residents of Saudi Arabia have the support of vegan Prince Khaled Alwaleed bin Talal Al Saud, who plans to open 10 vegan restaurants in the region by 2020.
Read More »

Vegan Wine and Cheese Delivery Debuts

Cheese brand Miyoko's Kitchen partners with subscription service Vegan Wines for cruelty-free wine and cheese pairings that can be delivered to your door.
Read More »

Kraft Heinz Looks to Invest in Plant-Based Startups

The food corporation launches incubator Springboard Brands to support new companies creating foods of the future.
Read More »

Toronto's Vegan Bake-Off Crowns Best Plant-Based Bakers

Dessert lovers devoured cakes, brownies, and macarons in an effort to crown the city's best vegan bakers.
Read More »

MLB Ballparks Nationwide Debut New Vegan Options

This season, baseball fans can snack on vegan nachos, Impossible Burgers, cauliflower cheesesteaks, and more at stadiums across the country.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »