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Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

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Miami's Plant-Based SEED Food & Wine Festival Debuts in LA

SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
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Chipotle Adds Quinoa to its NYC Test Kitchen Menu

In addition to sofritas, vegans might soon have another plant-based protein option at Chipotle—a blend of gold and red quinoa spiced with turmeric, citrus juice, and cilantro.
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Vegan Fashion Brand VAUTE Profiled on PBS

The brand's founder Leanne Mai-ly Hilgart spoke about her mission to create functional and fabulous vegan clothes to eliminate animal cruelty in the fashion industry.
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New Investor Coalition to Combat Meat Problem in China

Toronto-based Dao Foods International will promote plant-based and clean meat in China to curb the country's growing appetite for animal products.
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IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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