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Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

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Canada's Senate Passes Cruelty-Free Cosmetics Act

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Month-Long Vegan Festival Kicks Off in London

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Vegan Cheese Sales Spike by 45 Percent in 52 Weeks

Consumer research firm Nielsen reveals new consumer statistics, including that African-Americans are 48 percent more likely than the average American consumer to purchase vegan food.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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