News

General Mills Continues Plant-Based Investing Streak

The major food corporation led a $6.5 million investment round in probiotics startup Farmhouse Culture.

Last week, General Mills’ investment arm 301 Inc. led a $6.5 million investment round in plant-based probiotic startup Farmhouse Culture. “Our collective goal is for consumers across the country to have access to the full line of these products,” 301 Inc.’s general manager John Haugen said. California-based Farmhouse Culture produces fermented products such as sauerkraut (including vegan kimchi), probiotic beverages, and plant-based snacks. “Many of the investments that General Mills has made so far have skewed toward plant-based products,” Fortune writer John Kell said in a recent feature about the investment, and added, “Farmhouse Culture fits into that trend neatly as well.” Farmhouse Culture joins General Mills’ growing vegan investment portfolio which includes kale chip company Rhythm Superfoods, plant-based protein bar-maker D’s Naturals, and vegan cheese brand Kite Hill.

More News

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
Read More »

New Bleeding Vegan Burger Debuts at Costco

California company Don Lee Farms enters the veggie burger 2.0 game with its organic and raw plant-based patty that bleeds beet juice—now available at Costco, with Walmart, Whole Foods Market, and Smart & Final to follow.
Read More »

Craft Brewery Modern Times Opens Vegan Lounge

The brewery's vegan founder Jacob McKean is adding plant-based fare to all tasting room locations.
Read More »

Kat Von D Honors Drag Queen Divine with New Makeup Line

The vegan makeup mogul creates an eyeshadow palette and lipstick to celebrate the life of the legendary drag queen and promote self-expression, artistry, and positivity.
Read More »

NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »