News

Pret A Manger Installs Veggie-Only Fridges in UK Stores

The forward-thinking food company now has dedicated veg options on display in various stores as it tests new markets for all-vegetarian Pret locations.

This week, popular international chain Pret a Manger announced that it would install dedicated refrigerators (“veggie fridges”) for its vegetarian and vegan grab-and-go options across the UK for one month. In July of 2015, the company conducted a poll of 10,000 people to ascertain the interest of the public in more vegetarian and vegan options. While Pret found that a majority of responders (52 percent) wanted a veggie fridge in every store, the company decided to open an all-vegetarian location first (an item 44 percent of responders desired) as a challenge for chefs to develop a range of meat-free options. After opening a second UK location of the all-vegetarian Pret in the Shoreditch neighborhood in April, CEO Clive Schlee decided to give customers the veggie fridges they initially voted for. “Our chefs have expanded Pret’s veggie and vegan offering to such an extent that we can now honor the outcome of the original vote,” Schlee stated in a blog post. In addition to the veggie fridges, Pret will offer expanded monthly vegetarian and vegan chef’s specials, and run a campaign to entice meat-eaters to sample the new menu items. “Over half of the customers in our Veggie Pret shops are meat-eaters,” Schlee said, “and new [products] such as our Veggie Boxes—packed with ingredients like turmeric cauliflower and sweet potato falafels–are out-selling meaty options.” Schlee plans to use the veggie fridges as a metric to determine where the next all-vegetarian Pret location will open, and promised to keep them in operation all summer if customer feedback and sales demonstrate sufficient demand.

More News

Mena Suvari Has Vegan Epiphany at Moby's Restaurant

The newly vegan actress felt like an "a**hole" for bringing a leather handbag to Little Pine and has since veganized her closet.
Read More »

Pittsburgh Gets Its First Vegan Ice Cream Shop

Vegan cone and cake shop Sugar Spell Scoops will sell cashew-based scoops and whimsical unicorn cakes in the Sharpsburg borough in June.
Read More »

Meat Company Finds Americans Are Afraid of Hot Dogs

Meat brand Applegate finds that 47 percent of consumers are scared to discover the ingredients in hot dogs, while 24 percent of millennials never purchase them.
Read More »

Kat Von D Debuts 10th Anniversary Vegan Beauty Line

The animal activist launched a limited-edition, golden-hued vegan makeup collection inspired by her mother, husband, and other muses.
Read More »

Missouri Passes Bill Limiting Meat Labels to Dead Animals

Those in opposition to the bill—which purports it is alleviating consumer confusion around plant-based products—believe its passing is wrongly motivated by eliminating meat-industry competition.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »