News

Vegan Candy Launches Spike by 140 Percent Since 2013

New market research finds that launches of vegan confectionery products have more than doubled in the previous five years, particularly in Germany.

A recent report compiled by market-research firm Mintel found that new vegan product launches in the confectionary category increased by 140 percent between 2013 and 2017. The report revealed that Germany had the highest increase (16 percent) in vegan candy launches in 2017 and showed a growth of 252 percent during the report period. Mintel revealed that 48 percent of German consumers between the ages 25 to 34 are interested in more clearly labeled vegan confectionery products. “A shift away from animal products is currently underway,” Mintel food and drink director Marcia Mogelonsky said. “Growing awareness of the source of certain ingredients, such as gelatin, in confectionery products is making consumers more conscious in their purchase decisions.” Mogelonsky said that non-dairy chocolate and vegetable gelatin-based candy is showing the most growth potential. “Germany is an ideal testing ground for vegan confectionery, as German consumers both like to indulge and are looking for ethical and inclusive products,” Mogelonsky said. In 2016, market-research firm Market Insights found that new product launches in the United States with a “plant-based” claim increased by 32 percent in 2016.

Photo courtesy of JJ's Sweets

More News

Mena Suvari Has Vegan Epiphany at Moby's Restaurant

The newly vegan actress felt like an "a**hole" for bringing a leather handbag to Little Pine and has since veganized her closet.
Read More »

Pittsburgh Gets Its First Vegan Ice Cream Shop

Vegan cone and cake shop Sugar Spell Scoops will sell cashew-based scoops and whimsical unicorn cakes in the Sharpsburg borough in June.
Read More »

Meat Company Finds Americans Are Afraid of Hot Dogs

Meat brand Applegate finds that 47 percent of consumers are scared to discover the ingredients in hot dogs, while 24 percent of millennials never purchase them.
Read More »

Kat Von D Debuts 10th Anniversary Vegan Beauty Line

The animal activist launched a limited-edition, golden-hued vegan makeup collection inspired by her mother, husband, and other muses.
Read More »

Missouri Passes Bill Limiting Meat Labels to Dead Animals

Those in opposition to the bill—which purports it is alleviating consumer confusion around plant-based products—believe its passing is wrongly motivated by eliminating meat-industry competition.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »