Campbell's Buys Plant-Based Milk Brand for $700 Million
The soup giant acquires almond, oat, and hemp milk company Pacific Foods to stay relevant in the middle aisles of the supermarket.
Last week, food corporation Campbell's Soup announced that it will acquire Pacific Foods—known for its shelf-stable, plant-based milk products—for $700 million. According to Greg Wank at business consulting firm Anchin, the deal is important to Campbell’s as it positions the brand to be more aligned with current food trends. “I think the bigger picture here is the continued trend toward organic and plant-based foods,” Wank told media outlet FoodNavigator-USA. “This acquisition is consistent with our purpose, ‘real food that matters for life’s moments,’” Campbell’s CEO Denise Morrison said. “Pacific is an authentic brand with a loyal consumer following. The acquisition allows us to expand into faster-growing spaces such as organic and functional food.” In the last year, a growing number of large food companies have acquired plant-based brands, including meat company Maple Leaf Foods, which bought meat alternatives company Lightlife Foods—which will remove all animal products by the end of 2017—for $140 million in February.
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More Flashbacks
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- New Flag Launches to Unite Vegans Across the Globe
- Chloe Coscarelli to Debut New Vegan Cookbook
- Domino's Adds New Vegan Cheese to 55 Locations
- World-Class Steakhouse Adds Vegan Menu
- Canada's New Dietary Guidelines Push for Plant Foods
- Vegan Film About Race, Class, and Gender Debuts in LA
- Gisele Takes a Stance Against Fur on Cover of Vogue
- Stephen Colbert Adopts Vegan Diet
- Germany's Pork Consumption at Record Low
- Vegan Options Keep Millennials in the Workplace
- Vegan Potato-Based Fitness Drink Raises $2 Million
- Chicago Burger Chain Adds Vegan Beyond Meat to Menu
- Vegan "Chip Truck" Rolls into Ontario
- Starbucks Launches Certified Vegan Lunch Option
- Two-Thirds of NY Dairy Workers Injured on the Job
