--%> Vegan Potato-Based Fitness Drink Raises $2 Million
News

Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

More News

Mean Girls Vegan Makeup Brush Set Coming Soon

The cult classic film will be the theme of vegan beauty brand Spectrum Collections' new makeup brush set sold in a "Burn Book" case.
Read More »

What the Health Creates Crowds of New Vegans in Texas

Texans are flocking to Spiral Diner and V-Eats in Dallas after learning the truth about the meat and dairy industries through the new vegan documentary.
Read More »

Tesla Now Exclusively Offers Vegan Seats

In a groundbreaking move, the company has dropped leather from all of its cars before the launch of highly anticipated and affordable Model 3.
Read More »

Vegan Ice Cream Industry to Reach $1 Billion in 2017

Market research predicts plant-based frozen treats to be worth $2.45 billion in the next decade.
Read More »

Slovakia to Ban Wild Animal Circuses

A new amendment will protect wild species from performing "atypical behavior not present in nature."
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »