News

Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

More News

Kroger Launches Vegan Recipe Contest

Food Network chef Ellie Krieger will choose the winning recipe, and prizes include $1,000 cash, a Vitamix, and more.
Read More »

Vegan Shoe Brand MINK Sells 10,000 Pairs in 2018

Sales of the brand's vegan Louboutin-style shoes increased dramatically since 2006, and it now caters to celebrity clients such as Miley Cyrus.
Read More »

Global Pizza Chain Adds Vegan Cheese to US Locations

International pizza chain Piola now features Follow Your Heart's vegan cheese at 10 locations across Texas, Florida, North Carolina, and Virginia.
Read More »

DIY Asian Bowl Chain Adds Vegan Meat to Menu

Wok Box in Canada sees opportunity to grow a new customer base with plant-based protein options.
Read More »

Kat Von D Plans to Throw a Big Fat Vegan Wedding

The pregnant makeup mogul will throw a vegan wedding bash where guests will receive a custom-made Kat Von D Beauty lipstick.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »