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Applebee's and IHOPs Close Due to Lack of Millennials

Traditional chains that fail to address shifting consumer tastes—particularly toward plant-based options—are forced to shutter while those that adapt, such as TGI Fridays, continue to thrive.

Restaurant group Dine Brands Global recently announced that it would close several locations of two of its restaurant brands due to their inability to attract millennial consumers. The group plans to close 60 to 80 locations of Applebee’s and 30 to 40 locations of International House of Pancakes (IHOP) this year. “So many of these brands are going to have a really hard time because the core of what they stand for is going to be hard to redefine,” Ted Nelson, CEO of consulting firm Mechanica, told media outlet Ad Week. “Reinvention is the key.” In a bid to attract millennial consumers—who are the driving demographic behind the boom in the North American vegan population—competing chain TGI Fridays added the vegan Beyond Burger to 465 locations last year, and continues to draw new customers by joining the Meatless Monday campaign to promote its new plant-based options.

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Moby Sells 100 Musical Instruments to Help Vegan Doctors

The vegan activist has opened an online shop for his prized music equipment to raise funds in support of vegan medical group Physicians Committee for Responsible Medicine.
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Cardi B Feasts on Vegan Food at Coachella

The celebrated songstress and fellow musicians Migos, Daniel Caesar, Ghostface Killah, Kelela, and Beyoncé's crew enjoyed vegan food at Coachella thanks to vegan chef Lauren Von Der Pool.
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Kevin Smith Officially Goes Vegan

The famed director's vegan daughter Harley Quinn Smith confirmed that her father—who recently had a massive heart attack—has gone vegan and loves Veggie Grill's nachos.
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Vegan Croissants Crowned as Best in Miami

L'Artisane Creative Bakery is the first vegan bakery to take the top spot in annual competition Croissant Battle Miami.
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Vegan Chocolate Cake-Scented Bus Stop Erected in London

Londoners can now smell the sweet aroma of BOSH!'s chocolate fudge cake while waiting for the bus.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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