News

Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

More News

Dairy Farmers Make Beer as Milk Industry Sours

Massachusetts dairy farm Carter & Stevens converted part of its facility into a brewery to offset losses incurred by low prices and decreased demand for milk.
Read More »

The Hamptons Gets Its First Vegan Café

New York's luxury vacation destination will soon be home to the Plant Based Coffee Shop, where hearty vegan food will make for a cruelty-free getaway.
Read More »

CA Senate Passes Mandatory Vegan Prison-Food Bill

State prisons, nursing homes, and hospitals may soon be required to have at least one plant-based meal option.
Read More »

Natalie Portman Survives Fiery Vegan Wings on Hot Ones

The vegan actress makes her way through the gamut of hot sauces on the series as she explains her dedication to veganism and promotes documentary Eating Animals.
Read More »

Prince's Estate Pledges to Remain Meat-Free

To pay respect to the late artist—an avid animal-rights advocate and rumored vegan—Paisley Park will maintain its meat-free policy.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »