News

Vegan Protein Will Crush Organic Meat Demand in 2018

A new report shows that Britons are more comfortable with vegan protein and predicts that meatless foods will outsell organic animal protein this year.

A new report published by Eurostar Commodities and Bite UK revealed that demand for plant-based protein in the United Kingdom is set to surpass that of organic meat this year. “We predict that vegan protein will continue to feature strongly and will perform at a higher level than organic during 2018,” the report stated. Jason Bull, sales director at Eurostar Commodities and Bite UK, explained to Global Meat News that British consumers are consistently choosing plant-based protein as they become more aware of its benefits. “There are lower calories in plant-based proteins,” Bull said, “so it will appeal to a broader audience who are doing moderate exercise as opposed to hardcore bodybuilding. The British public are becoming more and more comfortable with vegan proteins that they would never have heard of just a few years ago.” The report pointed to the success of all-vegetarian locations of Pret a Manger as an indicator of the dietary shift occurring in the UK—which is supported by data published last month that revealed Britons are now consuming 50 percent less beef and veal they did in 1975.

More News

CEO Confident McDonald's Will Sell Vegan Beyond Burger

Beyond Meat's Ethan Brown says it's only a matter of time before the company's plant-based Beyond Burgers arrives at chains such as McDonald's, Burger King, and Wendy's.
Read More »

Vegan Greased Pole Doughnut Debuts to Lure Eagles Fans

Vegan shop Dottie's Donuts gives Philadelphia Eagles fans a greasy pole to climb before the Super Bowl.
Read More »

Vegan Actress Sparks Tempeh Bacon Frenzy at Whole Foods

Tabitha Brown's viral video about the TTLA—a vegan BLT sandwich that the actress, now famously, spikes with a pickle—prompts Whole Foods to expand the vegan lunch option to deli counters nationwide.
Read More »

Vegan Pizzas Continue to Sell Out at Domino's

Nick Knight, CEO of Domino's Australia and New Zealand, is shocked by the amount of customer demand for newly added Follow Your Heart vegan cheese.
Read More »

Bareburger Replaces Elk and Boar with Vegan Burgers

The burger chain now offers two new plant-based options: the Beyond Burger and the Impossible Burger.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »