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Applebee's and IHOPs Close Due to Lack of Millennials

Traditional chains that fail to address shifting consumer tastes—particularly toward plant-based options—are forced to shutter while those that adapt, such as TGI Fridays, continue to thrive.

Restaurant group Dine Brands Global recently announced that it would close several locations of two of its restaurant brands due to their inability to attract millennial consumers. The group plans to close 60 to 80 locations of Applebee’s and 30 to 40 locations of International House of Pancakes (IHOP) this year. “So many of these brands are going to have a really hard time because the core of what they stand for is going to be hard to redefine,” Ted Nelson, CEO of consulting firm Mechanica, told media outlet Ad Week. “Reinvention is the key.” In a bid to attract millennial consumers—who are the driving demographic behind the boom in the North American vegan population—competing chain TGI Fridays added the vegan Beyond Burger to 465 locations last year, and continues to draw new customers by joining the Meatless Monday campaign to promote its new plant-based options.

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Beyoncé Debuts New Vegan Meal-Planning App

The 22 Days Nutrition program—which the singer co-owns with nutritionist Marco Borges—has launched a new meal-planning feature to make vegan food accessible to all.
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Costco Sells 1 Million Vegan Burgers in 60 Days

Don Lee Farms' organic plant-based burger exceeded sales expectations and will soon be available in restaurants and the brand's other partner stores.
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James Cameron Hopes Veganism Will Make Viagra Obsolete

The celebrated director discusses The Game Changers, a film that showcases the benefits—such as longer-lasting and more frequent erections—of a plant-based diet.
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German Brand Develops Vegan Mushroom Shoe Line

Mushroom leather is the latest alternative to animal leather.
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Casey Neistat: Impossible Slider Is "Beefier Than Beef"

During a taste-test in Brooklyn, the respected YouTube personality said the animal-based cheeseburger at White Castle tasted "like mush," while the new plant-based Impossible Slider tasted "like meat."
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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