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Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

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Postmates Now Delivers Impossible Burger for Free

Burger lovers in Los Angeles can now get a vegan Impossible Burger from Fatburger delivered in 30 minutes or less.
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Investigations Uncover Cannibalism at Turkey Farm

Undercover footage reveals birds eating other birds, widespread injury and disease, and squalid living conditions at one of the world's largest turkey producers.
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Indian Frozen Yogurt Chain Debuts Five Vegan Flavors

India-based Cocoberry—a Pinkberry-like chain—will introduce a line of vegan options in time for Christmas.
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Nearly Half of Americans Want to Ban Slaughterhouses

A new survey shows that 47 percent of adults in the United States support closing all slaughterhouses, while 69 percent identify animal agriculture as a top social issue worldwide.
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All-Vegan Next Level Burger Expands to CA Whole Foods

Following its Seattle expansion, the Oregon-based vegan burger chain will open in California next month.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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