--%> Vegan Potato-Based Fitness Drink Raises $2 Million
News

Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

More News

New Vegan Grocery Store to Open in Pennsylvania

Boyertown, PA will have a brand new, all-vegan store this fall thanks to ambitious plant-based eatery Firefly Café.
Read More »

Dog Meat Sale Banned in Bali

The Balinese government issued a decree to ban the sale of dog meat thanks to the efforts of animal-rights organization Animals Australia.
Read More »

88-Year-Old Vegan Climbs Kilimanjaro

Colorado resident Fred Distelhorst may have set a world record as the oldest person to ever ascend one of the world’s highest peaks.
Read More »

Egg Company Reports $74M Loss Due to Vegan Alternatives

Giant egg company Cal-Maine Foods' CEO says vegan alternatives are responsible for the company's first big loss of profits in over a decade.
Read More »

Milk Can Now Be Advertised as Inhumane in UK

In a landmark decision, the UK Advertising Standards Agency ruled in favor of Go Vegan World's "Humane Milk is a Myth" campaign.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »