Field Roast Sets Vegan Rules for Acquisition

After its $120 million acquisition by meat company Maple Leaf Foods, Field Roast has set rules that will keep animal products out of the vegan company.

Last week, vegan brand Field Roast released a “Vegan Policy Affirmation” to mitigate the concerns consumers had regarding its recent $120 million acquisition by Canadian meat company Maple Leaf Foods. The document—which has been reviewed and approved by Maple Leaf—was prepared last week during a meeting held by Field Roast Founder David Lee and the company’s concerned vegetarian and vegan employees. The policy consists of nine points that Maple Leaf to which must adhere, including that Field Roast products must remain vegan, with animal-product processing or animal ingredients strictly prohibited from its facilities. Furthermore, Lee demanded that all animal-derived foods cannot be cooked in Field Roast break rooms, that its company-sponsored food functions remain vegan, and that Field Roast products given as samples at trade shows do not contain animal products as accompaniments—with a strong preference not to sample Field Roast products near those that contain animal ingredients. Lee also stipulated that social media marketing of Field Roast will not involve animal products in photos nor will company donations be given to organizations that are not aligned with Field Roast’s vegan mission. Finally, Lee demanded that all furniture and materials within Field Roast’s offices must remain vegan.

More News

QDOBA Now Offers Price Cut for Vegans

The Mexican-inspired chain launched the Vegetarian Tier to give a discount to customers who order meat-free meals.
Read More »

Biotech Startup Develops Fungus-Based Clean Pet Food

New biotechnology company Wild Earth plans to disrupt the $30 billion pet food industry with nutritionally complete, animal-free proteins.
Read More »

Portland Pub Replaces Beef and Lamb with Vegan Burger

The White Owl Social Club will no longer serve beef and lamb burgers, and instead offer the Impossible Burger to reduce its environmental impact.
Read More »

W London Hotel to Offer Vegan Menu

The internationally inspired menu was created in honor of chef Ravinder Bhogal’s vegan niece.
Read More »

Saudis Go Vegan to Curb Obesity Epidemic

Residents of Saudi Arabia have the support of vegan Prince Khaled Alwaleed bin Talal Al Saud, who plans to open 10 vegan restaurants in the region by 2020.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »