News

Vegan Just Scramble Debuts in San Francisco

Hampton Creek's breakthrough vegan scrambled eggs are now on the menu at a San Francisco restaurant, with plans to expand nationwide.

Food technology startup Hampton Creek debuted its newest product Just Scramble at a breakfast event at San Francisco eatery Flore. The vegan liquid egg substitute—which mimics avian eggs in every way including taste, texture, and cooking time—will now be available to order on the Flore menu as “Just Scramble Flore” ($14), and can be made vegan upon request. Hampton Creek used its expansive discovery technology to isolate a plant-based protein from a mung bean—an ingredient the company initially called “Jack” that received the coveted “Generally Regarded as Safe” (GRAS) approval from the Food and Drug Administration earlier this year—and is sustainably sourced from areas around the world that only use rainwater to irrigate the crop. While Just Scramble is vegan (and free of antibiotics and cholesterol), Hampton Creek CEO Josh Tetrick explained that the company’s target demographic is larger than the cruelty-free sect and his broader goal is to disrupt the multi-billion dollar global egg industry. “We were lucky enough to find something that has impacted our food system for thousands of years and turn it into a meal that will impact it for thousands more," Tetrick said. “Launching Just Scramble is the culmination of years of hard work by our talented team.” Hampton Creek plans to expand its presence on the Flore menu, as well as the distribution of Just Scramble to other restaurants and cities in the near future.

More News

NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
Read More »

LUSH Debuts New Vegan Bath Melt to Fight for Trans Rights

The vegan-friendly beauty brand launches a campaign to raise $450,000 to end discrimination and violence against transgender people.
Read More »

Data Shows Plant-Based Diet Would Save UK $7 Billion

A new study finds that the country could save billions on health and economic costs if 10 percent of the population adopted a plant-based diet.
Read More »

Amsterdam Fashion Brand Debuts Vegan James Dean Jacket

Cruelty-free fashion brand HoodLamb announces its spring line complete with James Dean-inspired unisex jackets.
Read More »

Investors Condemn Whole Foods for Ignoring Vegan Shift

A coalition of 57 investors who manage $2.4 trillion in assets continues to push food companies to abandon the risky practice of raising animals for food.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »