General Mills Continues Plant-Based Investing Streak
The major food corporation led a $6.5 million investment round in probiotics startup Farmhouse Culture.
Last week, General Mills’ investment arm 301 Inc. led a $6.5 million investment round in plant-based probiotic startup Farmhouse Culture. “Our collective goal is for consumers across the country to have access to the full line of these products,” 301 Inc.’s general manager John Haugen said. California-based Farmhouse Culture produces fermented products such as sauerkraut (including vegan kimchi), probiotic beverages, and plant-based snacks. “Many of the investments that General Mills has made so far have skewed toward plant-based products,” Fortune writer John Kell said in a recent feature about the investment, and added, “Farmhouse Culture fits into that trend neatly as well.” Farmhouse Culture joins General Mills’ growing vegan investment portfolio which includes kale chip company Rhythm Superfoods, plant-based protein bar-maker D’s Naturals, and vegan cheese brand Kite Hill.
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More Flashbacks
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- Vegan Goth-Themed Café Opens in Arizona
- Vegan Mac 'N Cheese Debuts in Hot Bar at 55 Whole Foods
- Gordon Ramsay Finally Gives Vegan Thing a Try
- Eminem Serves Vegan Mom's Spaghetti at Coachella
- Vegan Shop Beyond Sushi Opens Sixth NYC Location
- Field Roast Debuts Vegan Mayo
- Dairy Giant Dean Foods Hits Six-Year Low
- Vegan Ultra Athlete Sets Ninja Warrior Record
- Halo Top Opens Scoop Shop with Vegan Ice Cream Options
- Shake Shack Tests Vegan-Friendly Burger
- Plant-Based Cuisine Named Top Trend in New Zealand
- VegNews Publisher Named Folio's 2018 Top Women in Media
- Tech Startup JUST Exec Starts New Cultured-Meat Brand
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