General Mills Continues Plant-Based Investing Streak
The major food corporation led a $6.5 million investment round in probiotics startup Farmhouse Culture.
Last week, General Mills’ investment arm 301 Inc. led a $6.5 million investment round in plant-based probiotic startup Farmhouse Culture. “Our collective goal is for consumers across the country to have access to the full line of these products,” 301 Inc.’s general manager John Haugen said. California-based Farmhouse Culture produces fermented products such as sauerkraut (including vegan kimchi), probiotic beverages, and plant-based snacks. “Many of the investments that General Mills has made so far have skewed toward plant-based products,” Fortune writer John Kell said in a recent feature about the investment, and added, “Farmhouse Culture fits into that trend neatly as well.” Farmhouse Culture joins General Mills’ growing vegan investment portfolio which includes kale chip company Rhythm Superfoods, plant-based protein bar-maker D’s Naturals, and vegan cheese brand Kite Hill.
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- Colorado Beef Ranch Turns into Vegan Animal Sanctuary
- Vegan Rock Star is Face of Lululemon's Men's Campaign
- Pizza Hut Launches Vegan Cheese
- Baileys' Vegan Almande Lands in UK Whole Foods
- NZ Dairy Farms Use As Much Water As 60 Million People
- California to Reinstate Ban on Foie Gras
- F1 Car Racing World Champ Embarks on Vegan Mission
- Iron Chef Brings Impossible Burger to Detroit
- Students Develop Vegan Replica of Hard-Boiled Egg
- Hampton Creek Adds Saudi Arabian Prince to Board
- Beyond Meat Signs Sysco Deal to Expand Exponentially
- Swiss Confectioners Discover Ruby Chocolate
- Dutch Meat Giant Switches Focus to Plant Protein
- Israel and China Sign $300 Million Lab Meat Deal
- Waka Flocka Flame Headlines Vegan Concert in Los Angeles
