News

Coffee-Mate Promotes Vegan Creamers in National TV Ad

The new Natural Bliss vegan creamer line will be heavily advertised via two TV commercials that promote its dairy-free creaminess.

Nestlé launched two national television commercials for its new vegan line of Coffee-Mate-brand creamers on March 13. The company launched its Natural Bliss line—comprised of plant-based creamers in four flavors including Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk, and Sweet Crème Coconut Milk—in January. The two 15-second commercials—called “Upside Down” and “Watered Down”—are in-line with Coffee-Mate’s existing “Stir Things Up” campaign and focus on promoting the Natural Bliss line as both creamy and healthy, two factors the company’s brand manager Kevin Holmes says are no longer mutually exclusive. “Our new almond and coconut milk creamers deliver both, and we’re excited to invite consumers to try a product they may have thought couldn’t exist,” Holmes tells VegNews. “As consumer trends shift towards dairy alternative offerings,” Holmes explains, “Natural Bliss will continue to be the brand to deliver on-trend health options, but also a taste and creaminess we believe is lacking in the category.” The campaign will run until June 11 on both English and Spanish TV channels and is supported by a digital and social media advertising campaign. VegNews awarded the Natural Bliss line a VegNews Best of Show Award during trade convention Expo West last weekend.

More News

Impossible Burger Expands to 11 Restaurants

The "bleeding" burger is now available at three more Northern California eateries, and is increasing its production facility in hopes of expanding to 1,000 restaurants by year end.
Read More »

Starbucks Launches Organic Vegan Avocado Spread

The coffeehouse is slowly rolling out more vegan food options, including gauc-like spread and a new sprouted bagel.
Read More »

90-Year-Old Sydney Pub Throws Vegan Launch Party

Beloved watering hole East Sydney Hotel is keeping up with the times by launching a whole new vegan menu and a party to promote it.
Read More »

TV's Only Vegan Show Prepares for Season Two

Plant-Based by Nafsika on A&E FYI Channel will return with new vegan cooking and living tips.
Read More »

First Almond Milk Company to Open in Jamaica

Almond milk to plant roots in Jamaica to meet growing demand for non-dairy options on the island country.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »