News

Vegan Fashion Brand Raises $65K in Customer Capital

NYC-based VAUTE Couture became the first fashion label to offer customers a chance to own a piece of the vegan pie through its customer equity investment program.

In June, vegan fashion brand VAUTE Couture launched a new investment program and raised more than $65,000 in only a few weeks. Since May 2016, consumers (aka, unaccredited investors) have been legally able to invest in companies in exchange for convertible notes that turn into a stock option after two years. VAUTE—founded in 2009 by vegan entrepreneur/model Leanne Mai-ly Hilgart—is offering a program in which customers can profit from the growth of vegan fashion. Unlike the high risk of investing in startups—usually dominated by the wealthy—or the donation model of crowdfunding platforms such as Kickstarter, this program allows investors to help an established, ethically motivated brand move forward and reap the benefits of its success. “If we have [this type of] support, we can reach bigger markets of people who typically buy Canada Goose or wool coats, through paid marketing campaigns, and more textile development,” Mai-ly Hilgart tells VegNews. “For every three wool-free VAUTE coats sold, a sheep doesn't have to endure one year of factory farming, which ends in slaughter. For every down-free VAUTE coat sold, three to four geese aren't live-plucked.” The forward-thinking brand opened a retail location in Manhattan, NY last August and sells designer vegan coats, formal wear, casual items, and swimwear.

More News

Vegan Cupcakes Debut at Starbucks

Select South Florida locations of the major coffeehouse will now stock vegan passionfruit cupcakes courtesy of local vegan bakery Bunnie Cakes.
Read More »

Escaped Brooklyn Bull Rescued by NJ Sanctuary

A terrified bull became an internet sensation this week after escaping a slaughterhouse and roaming Prospect Park before finding safety at Skylands Animal Sanctuary.
Read More »

Dietitian-Backed Vegan Support Program Debuts in US

The new nutrition program—developed by registered dietitians—teaches people how to become life-long vegans.
Read More »

Leonardo DiCaprio Invests in Vegan Brand Beyond Meat

The mega-celebrity puts his money where his mouth is in an effort to advance the future of plant-based meat.
Read More »

Boston Celtics' Kyrie Irving Adopts Plant-Based Diet

The professional basketball player reveals he is moving away from animal products this season to fuel his performance.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »