News

Okja Release Spikes "Vegan" Google Searches by 65 Percent

The moving blockbuster about a lovable pig destined for slaughter is raising questions about eating animals, pushing viewers to actively seek vegan resources.

According to animal-rights organization People for the Ethical Treatment of Animals (PETA), animal-rights-themed film Okja is responsible for a 65-percent increase in Google searches for the term “vegan.” The film was released mid-May and by late June, Google searches for the term “vegan” hit levels equivalent to those that occur around New Year’s annually—a time when people make resolutions often related to pursuing a better diet and lifestyle. The film—which stars actress Tilda Swinton and is produced by South Korean director Bong Joon-ho—follows the relationship of Mija (played by child actress Ahn Seo-hyun) as she forms an emotional bond with titular character Okja (a “superpig” that’s destined for slaughter). PETA predicts that the increase in “vegan” Google searches will continue thanks to the vegan documentary What the Health, which has been recently credited for a boom in new vegan customers at restaurants across the Dallas, TX area. "In July alone, PETA received more than 21,000 requests for our vegan starter kits—double the number of an average month," PETA's Vice President Colleen O'Brien tells VegNews. "These powerful films are creating a new generation of vegans, one screening at a time."

More News

Rainn Wilson from The Office Adopts Vegan Diet

The man who played Dwight Schrute—the hunting, beet farming, Battlestar Galactica-loving assistant to regional manager on The Office—now calls himself "The Fifty-Year-Old Vegan."
Read More »

Impossible Burger Embarks on a 6,000-Mile Road Trip

The company will also host a Meateasy—a 1920s-style speakeasy where guests enter through an unlikely storefront and discuss the past, present, and future of food.
Read More »

NYC Restaurateur Plans to Open 24-Hour Vegan Diner

Ravi DeRossi announces plans to open vegan diner Doll Face as part of the 12 eateries the vegan restaurateur hopes to open in the next two years.
Read More »

New York State Bans Elephants in Circuses

Governor Andrew Cuomo signs legislation to outlaw the exploitation of the gentle giants for entertainment across the state of New York.
Read More »

Unilever Chefs Draft Manifesto with Plant-Based Goals

Worldwide chefs are creating a manifesto that will help restructure global food systems to reduce waste, promote healthier eating, and focus more on plant-based ingredients.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »