News

Okja Release Spikes "Vegan" Google Searches by 65 Percent

The moving blockbuster about a lovable pig destined for slaughter is raising questions about eating animals, pushing viewers to actively seek vegan resources.

According to animal-rights organization People for the Ethical Treatment of Animals (PETA), animal-rights-themed film Okja is responsible for a 65-percent increase in Google searches for the term “vegan.” The film was released mid-May and by late June, Google searches for the term “vegan” hit levels equivalent to those that occur around New Year’s annually—a time when people make resolutions often related to pursuing a better diet and lifestyle. The film—which stars actress Tilda Swinton and is produced by South Korean director Bong Joon-ho—follows the relationship of Mija (played by child actress Ahn Seo-hyun) as she forms an emotional bond with titular character Okja (a “superpig” that’s destined for slaughter). PETA predicts that the increase in “vegan” Google searches will continue thanks to the vegan documentary What the Health, which has been recently credited for a boom in new vegan customers at restaurants across the Dallas, TX area. "In July alone, PETA received more than 21,000 requests for our vegan starter kits—double the number of an average month," PETA's Vice President Colleen O'Brien tells VegNews. "These powerful films are creating a new generation of vegans, one screening at a time."

More News

IKEA to Debut Vegan Hot Dog at Boston Music Festival

The furniture superstore's newest plant-based food option will make its first appearance at music festival Boston Calling this weekend before expanding to IKEA locations nationwide this fall.
Read More »

Paul McCartney: "Meat-Free Is the New Rock and Roll"

McCartney reminisces about a time when meatless entreés meant a plate of steamed vegetables and believes that in 25 years, vegetarian diets will be the norm.
Read More »

Impossible Burger is Now Certified Kosher

The Orthodox Union deemed the plant-based patty kosher, broadening Impossible Burger's customer base to include those with religious dietary restrictions.
Read More »

Residents to Sue Iowa Over Hog Factory Farm Emissions

Factory farms in the largest hog-producing state in the United States are under fire for spewing toxic, ammonia-filled air into local communities.
Read More »

Oat-Based Milk Brand Launches Vegan Ice Cream Line

Swedish vegan milk brand Oatly debuts five flavors of oat-based ice cream.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »