News

Tech Startup JUST Exec Starts New Cultured-Meat Brand

Eitan Fischer, former director of cellular agriculture at food technology startup JUST, will launch Mission Barn, Inc. to get slaughter-free meat on the market sooner.

Ilan Eitan Fischer (known as “Eitan Fischer”) recently left his position as the director of cellular agriculture at food-technology startup JUST to start his own company. Last month, Fischer filed documents to incorporate Mission Barns, Inc., a forthcoming company based in Berkeley, CA that is expected to produce “clean” or “cultured” meat—slaughter-free meat grown from a small amount of animal cells in a laboratory setting. “Many of the leaders of the clean-meat industry are focused on making clean meat available and growing market share as quickly as possible,” Sentience Institute think-tank founder Jacy Reece told media outlet Gizmodo. “There’s tons of room for more companies in the space, so this will inevitably mean some leaders leave larger companies to start new ones.” The clean-meat space is currently occupied by a handful of companies—including Silicon Valley-based Memphis Meats, Europe-based MosaMeat, and Israel-based SuperMeat—that plan to debut their first products in the coming years, with JUST aiming to be the first company to deliver slaughter-free meat to consumers by the end of 2018.

Photo courtesy of Memphis Meats

More News

100,000-Square-Foot Vegan Block Party Hits LA

100,000-Square-Foot Vegan Block Party Hits LA
Read More »

Luxe Shop Debuts Vegan Avocado-Shaped Ice Cream

London's luxury gelato stand Snowflake sells vegan ice cream made from, and shaped like, an avocado, complete with an edible pit.
Read More »

IKEA Promotes Plant-Based Eating for Earth Day

The furniture chain sent a newsletter in time for Earth Day with three plant-based recipes it says are good for your body and the planet.
Read More »

'50s Style Vegan Diner Opens in Michigan

Former Detroit-area food truck Shimmy Shack's new retro diner will serve Coney dogs, burgers, and shakes, and host birthday parties, gift-basket making events, and vegan vintage clothing pop-ups.
Read More »

Vegan Chicken Nugget Startup Raises $1 Million

Seattle Food Tech plans to debut its plant-based chicken nugget replicas at school cafeterias by the end of 2018.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »