News

Egg Boss Joins Startup JUST to Forge Plant-Based Future

Morten Ernst, CEO of Hong Kong-based egg marketing company Ovotec Limited, is working with plant-based food technology startup JUST to create a more sustainable food system by 2030.

Global egg marketing company Ovotec Limited CEO Morten Ernst—who has has a long career working in the egg industry—recently penned an op-ed for media outlet Food Dive expressing the need for egg producers to shift toward plant-based products to sustain the growing world population. “We must begin to adopt agricultural practices that greatly reduce environmental impact and embrace newcomers who are exploring plant-based proteins,” Ernst advised. Ernst pointed to millennials as the driving demographic for plant-based foods, and highlighted the trend of large meat companies such as Tyson and Cargill investing in plant-based alternatives, positing that egg companies should follow suit. “Whether the motivation stems from a health or allergen standpoint, from religious beliefs, or from animal welfare or sustainability concerns, times (and appetites) are certainly changing,” Ernst said. “This trend is also an indication of broader changes occurring in food consumption habits, and we in the food industry need to take notice and adapt.” Ernst is now working with food technology startup JUST—the company behind eggless Just Mayo, a product that displaced the United States egg industry during the bird influenza outbreak in 2015—to find collaboration opportunities and partnerships within the global egg industry. “It won't happen overnight,” Ernst concluded, “but I clearly see the changing tides. This is a huge opportunity for our industry to support forward-thinking innovators to set a new industry standard together.” Last year, JUST debuted its egg replacer Just Scramble at one San Francisco restaurant and expanded the offering to Hong Kong-based grocery chain Green Common in January, with plans to expand distribution, aided by Ernst, through foodservice partners across the US and Asia.

More News

IKEA Promotes Plant-Based Eating for Earth Day

The furniture chain sent a newsletter in time for Earth Day with three plant-based recipes it says are good for your body and the planet.
Read More »

'50s Style Vegan Diner Opens in Michigan

Former Detroit-area food truck Shimmy Shack's new retro diner will serve Coney dogs, burgers, and shakes, and host birthday parties, gift-basket making events, and vegan vintage clothing pop-ups.
Read More »

Vegan Chicken Nugget Startup Raises $1 Million

Seattle Food Tech plans to debut its plant-based chicken nugget replicas at school cafeterias by the end of 2018.
Read More »

Impossible Foods Makes First International Debut

The plant-based burger joins competitor Beyond Meat in Hong Kong—where it will be transformed into Impossible Bao, Impossible Hot Pockets, and Impossible Thai Burgers by world-renowned chefs.
Read More »

Cleveland Chef Debuts Bitchy Vegan Homo Cooking Show

The new YouTube cooking series by chef Dave Huffman blends campy comedy with various vegan recipes.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »