News

150,000 McVegans Sold at McDonald's During First Month

McDonald's in Finland and Sweden are showing strong sales of a new plant-based burger, which reflects a larger global demand for animal-free fast food.

McDonald’s locations across Finland and Sweden sold 150,000 of its McVegan burgers in January. Peter Ruzicka, CEO of Orkla Foods—the company that helped McDonald’s develop the soy-based patty for the McVegan—revealed that demand for the plant-based burger is strong in the Nordic region. “People want to eat more plant-based food,” Ruzicka told Foodnavigator, “partly for health reasons, but also because of environmental reasons.” Ruzicka believes customers understand how plant-based foods are more eco-friendly, stating that the McVegan has “less climate impact than a regular burger made of meat." McDonald’s first launched the McVegan at a single location in Tampere, Finland in October last year before expanding the vegan menu option across its locations in Finland and Sweden in December. Ruzicka explained that favorable sales of the McVegan in the Nordic region reflect a larger dietary shift. “This has received a lot of attention worldwide,” Ruzicka said. "This is a trend, of course, not only in the Nordics." As McDonald’s is a franchise, regional management is responsible for adding new menu items such as the McVegan.

More News

Veganism is Stunting Growth of Camel Milk Industry

Consumers increasingly choosing plant-based milk alternatives is limiting the growth of the camel milk industry.
Read More »

New Vegan Eatery Shares Profits with Employees

The Red Lunchbox in Halifax, Nova Scotia is good for the animals and fair to its workers.
Read More »

Real Housewives Star Throws Vegan Dinner Party

Porsha Williams' plant-based feast, complete with copious amounts of alcohol, was lit AF.
Read More »

Vegan Wins Wildlife Photographer of the Year

A moving image of Pikin the gorilla and her rescuer taken by photographer Jo-Anne McArthur was chosen among 50,000 applicants.
Read More »

Meatless Product-Launches Increase by 451 Percent

New data shows that UN naming 2016 the International Year of the Pulses is driving the growth of legume-based meat replacers in Europe.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »