News

Vegan Mini-Mall BuzzFeed Video Goes Viral

A clip about Portland's vegan mecca—comprised of a clothing store, bakery, tattoo shop, and grocery store—has gained three million views in 24 hours.

A one-minute video highlighting Portland’s vegan mini-mall—a partnership between clothing store The Herbivore Clothing Company, bakery Sweet Pea Baking Co., grocery store Food Fight!, and tattoo shop Scapegoat Tattoos—has received three million views in the 24 hours after it went live last Thursday. The video was created as part of the BuzzFeed Bring Me series where the popular media brand highlights innovative businesses, people, and food sensations. The clip opens with title text that states, “This is what vegan heaven looks like,” before focusing on the side-by-side vegan businesses that comprise Portland’s vegan mini-mall. The clip kicks off with footage of Sweet Pea Baking Co.’s croissants, bars, and cookies, then heads to grocery store Food Fight! to showcase its array of offerings including vegan cheese, a selection of meat alternatives, and soft serve ice cream. Scapegoat Tattoo—which uses all vegan ink and aftercare products—makes an appearance with its colorful art. Finally, the video pops into retail shop The Herbivore Clothing Company to document its selection of cruelty-free beauty products, animal-free leather wallets, and vegan-themed clothing. “Fun, delicious, cool, and compassionate living has wide and growing appeal,” Herbivore Clothing Company’s founder Michelle Schwegmann tells VegNews. “Our goal has always been to make being vegan an attractive choice. The video shows that the negative stereotypes of veganism have fallen away.” During the economic downturn in 2008, the four vegan businesses combined forces and moved into the mini-mall to become a one-stop shop for everything vegan.

More News

Beyoncé Debuts New Vegan Meal-Planning App

The 22 Days Nutrition program—which the singer co-owns with nutritionist Marco Borges—has launched a new meal-planning feature to make vegan food accessible to all.
Read More »

Costco Sells 1 Million Vegan Burgers in 60 Days

Don Lee Farms' organic plant-based burger exceeded sales expectations and will soon be available in restaurants and the brand's other partner stores.
Read More »

James Cameron Hopes Veganism Will Make Viagra Obsolete

The celebrated director discusses The Game Changers, a film that showcases the benefits—such as longer-lasting and more frequent erections—of a plant-based diet.
Read More »

German Brand Develops Vegan Mushroom Shoe Line

Mushroom leather is the latest alternative to animal leather.
Read More »

Casey Neistat: Impossible Slider Is "Beefier Than Beef"

During a taste-test in Brooklyn, the respected YouTube personality said the animal-based cheeseburger at White Castle tasted "like mush," while the new plant-based Impossible Slider tasted "like meat."
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »