News

LA's Umami Burger Unveils Impossible Burger

The meat-centric craft burger chain adds plant-based Impossible Burger patty to the menu at nine Southern California locations.

Los Angeles-based chain Umami Burger—with 24 nationwide locations and one in Japan—added the vegan Impossible Burger to the menu of its nine Southern California locations yesterday. The chain is promoting the new meatless option—which at this time cannot be made vegan, according to Umami Burger’s Facebook—as being “made for people who love meat, entirely from plants.” According to Impossible Foods’ founder Patrick Brown the goal of the company is to replace animal meat in traditional restaurant chains globally. “We encourage our restaurant partners to include vegan versions of the Impossible Burger on their menu,” Impossible Foods’ stated on its Facebook page. “However, our primary focus during our launch is to introduce meat eaters to the Impossible Burger so that we can have the greatest possible impact on our environment.” Brown launched the plant-based patty to widespread media attention last summer, debuting at high-end restaurants such as San Francisco’s Jardinière and New York’s Momofuku Nishi. Currently, the burger is available vegan as-is in several restaurants including vegan eatery Crossroads Kitchen in Los Angeles, Italian restaurant Vina Enoteca in Palo Alto, CA, and in three chef-created dishes at Andrea’s restaurant at the Wynn hotel in Las Vegas, NV. Impossible Foods is gearing up for a massive expansion by way of constructing an upgraded production facility in Oakland, CA in order to reach its goal of distributing to 1,000 restaurants nationwide by the end of the year.

More News

$4 Trillion Investor Firm Warns Meat Tax is Inevitable

A group of influential investors warn colleagues that meat will soon carry a sin tax similar to tobacco, sugar, and carbon.
Read More »

Hollywood Writer Demands Vegan Dog Food at Shelters

Law & Order screenwriter hopes his proposal to feed dogs vegan kibble for optimal health is adopted by shelters across Los Angeles.
Read More »

Vegan Cheese Market to Be Worth $4 Million by 2024

Demand for dairy-free cheeses due to health and animal welfare concerns will drive substantial growth in the vegan cheese industry.
Read More »

Factory Farm Workers Routinely Denied Bathroom Breaks

Congressional watchdog group US Government Accountability Office releases a report that shows inhumane treatment of workers at factory farms across the country.
Read More »

Vegan Ice Cream Brand Raises $4 Million to Expand

Austin-based NadaMoo! secures new funding to help expand the national footprint of its coconut milk-based ice cream.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »