News

Ex Coca-Cola Executive Joins Beyond Meat Team

Charles Muth helped Coca-Cola grow revenue by 2000 percent in two years and he's on board to push the plant-based meat company to new heights.

Coca-Cola’s former Vice President of Sales, Charles (“Chuck”) Muth, has been named as the chief growth officer of plant-based company Beyond Meat. In his former position at Coca Cola, Muth led his team in the venturing and emerging brands unit to increase revenue by 2000 percent between 2014 and 2016. Muth now will head the growth of retail and foodservice distribution expansion efforts at Beyond Meat. “Chuck’s clear track record of driving substantial growth in brands big and small, established and challenger, is compelling," Beyond Meat CEO Ethan Brown said. "Our vision is to bring our plant-based meats to the center of America’s plate and beyond, and I have every confidence in Chuck’s ability to chart the path between that vision and consumers.” Competing plant-based company Impossible Foods recently bolstered its team with the addition of Chief Science Officer David Lipman—a widely cited scientist who previously worked in the meat industry. After receiving an undisclosed capital investment from meat company Tyson last year, Beyond Meat has been expanding its distribution rapidly through the retail chain Whole Foods Market, Ivy League university Yale, and fast-casual restaurant outlets Veggie Grill and, most recently, Oregon’s Next Level Burger.

More News

Vegan Leather Industry to Reach $85 Billion by 2025

New research shows that global demand for faux leather footwear, furnishings, and automotive interiors will create a spike in the animal-free materials market.
Read More »

Fries-Only Vegan Eatery Debuts in Portland

Globally inspired, dairy-free cheese-smothered, plant-based meat-covered potato wedges at Baked Roots Bar are the newest addition to Portland's thriving vegan scene.
Read More »

Free Vegan Food at Bareburger for National Burger Day

Restaurant chain Bareburger will give out free plant-based burgers at its 19 NYC locations for three hours today in honor of National Burger Day.
Read More »

Vegan Kitty-Themed Lipstick Will Benefit Cat Rescue

Lime Crime is stepping up for animals by donating proceeds from new cat-centric makeup line to felines in need.
Read More »

Mexican Restaurant in Sydney Goes Fully Vegan

Bad Hombres will be the first 100 percent plant-based Mexican and Latin American eatery in Sydney.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »