News

Legendary Canadian Rugby Player Starts Vegan Cheese Brand

Nick Blevins' vegan lifestyle improved his performance on the field so much that he established a plant-based cheese and yogurt company to educate others on the benefits of plants.

Team Canada rugby player Nick Blevins recently launched vegan yogurt and cheese company Beetroot with his fiancé Michele Helmeczi. The Alberta native, who has nearly 50 international-level games and a Rugby World Cup appearance under his belt, adopted a plant-based diet four years ago in preparation for the 2015 World Cup. The only vegan on Canada’s national team, Blevins credits his plant-based diet for his ability to remain at the top of the sport. “It started selfishly to help improve my performance in sport, and my fitness scores and recovery times excelled,” Blevins told VegNews. “At the ripe age of 29, I feel like I'm just reaching my potential. I constantly get personal bests and haven't had chronic injuries in years.” Blevins plans to grow Beetroot’s product line and offer classes in their new kitchen facility, which is currently under construction. “We fully understand people are on their own path, and if that path leads them our way, we are incredibly grateful,” Blevins said. “If we can help guide or educate people or give them some helpful culinary skills, it makes everything worth it.”

Photo courtesy of Connie Hatfield

More News

A&W Adds Vegan Beyond Burger to 925 Locations

Beyond Meat's partnership with A&W Canada will put its vegan patty on the menu at 10,000 points of distribution.
Read More »

Sweden's Top Fast-Food Chain Debuts Vegan Milkshakes

Max Burgers' new vegan milkshakes will eventually replace all dairy-based milkshakes and are part of a longer-term goal to increase the plant-based options on its menu.
Read More »

French Foie Gras Restaurant To Go Vegan

London-based fine-dining restaurant Gauthier Soho will go vegan after owner Alexis Gauthier learned of the horrors inherent in animal agriculture, particularly in foie gras production.
Read More »

Pride Toronto Adds Plant-Based Zone for Queer Vegans

Fest-goers will be treated to vegan rainbow mac and cheese, soups, salads, snacks, and beauty products, while chilling out amongst glowing palm trees in a new area dedicated to everything cruelty-free.
Read More »

52 New York Dairy Farms Lose Wholesale Contracts

Dairy suppliers cannot sell their milk as demand for dairy continues to plummet.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »