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Danone Leads $30M Investment in Plant-Based Brand

The dairy conglomerate continues to expand its portfolio, this time with coconut water brand Harmless Harvest, with the aim of capitalizing on the boom of the plant-based industry.

Coconut water brand Harmless Harvest secured a $30 million investment last week led by Danone Manifesto Ventures (DMV)—the investment arm of food brand Danone. Managing Director of DMV Laurent Marcel expressed that the investment is an opportunity to capitalize on the booming plant-based sector. “Harmless Harvest is a unique U.S. brand with a strong consumer base and a great growth potential in the attractive plant-based category,” Marcel said. “Harmless Harvest and Danone have highly aligned values combining business growth ambitions with a commitment to healthier nutrition and sustainable business practices.” Last year, Danone completed a $12.5 billion acquisition of WhiteWave Foods (parent company of plant-based brands Vega, Silk, So Delicious, and Alpro) to become “DanonWave” and committed $60 million to expand Silk’s Virginia plant-based milk production facility.

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Miami's Plant-Based SEED Food & Wine Festival Debuts in LA

SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
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Chipotle Adds Quinoa to its NYC Test Kitchen Menu

In addition to sofritas, vegans might soon have another plant-based protein option at Chipotle—a blend of gold and red quinoa spiced with turmeric, citrus juice, and cilantro.
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Vegan Fashion Brand VAUTE Profiled on PBS

The brand's founder Leanne Mai-ly Hilgart spoke about her mission to create functional and fabulous vegan clothes to eliminate animal cruelty in the fashion industry.
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New Investor Coalition to Combat Meat Problem in China

Toronto-based Dao Foods International will promote plant-based and clean meat in China to curb the country's growing appetite for animal products.
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IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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