News

150,000 McVegans Sold at McDonald's During First Month

McDonald's in Finland and Sweden are showing strong sales of a new plant-based burger, which reflects a larger global demand for animal-free fast food.

McDonald’s locations across Finland and Sweden sold 150,000 of its McVegan burgers in January. Peter Ruzicka, CEO of Orkla Foods—the company that helped McDonald’s develop the soy-based patty for the McVegan—revealed that demand for the plant-based burger is strong in the Nordic region. “People want to eat more plant-based food,” Ruzicka told Foodnavigator, “partly for health reasons, but also because of environmental reasons.” Ruzicka believes customers understand how plant-based foods are more eco-friendly, stating that the McVegan has “less climate impact than a regular burger made of meat." McDonald’s first launched the McVegan at a single location in Tampere, Finland in October last year before expanding the vegan menu option across its locations in Finland and Sweden in December. Ruzicka explained that favorable sales of the McVegan in the Nordic region reflect a larger dietary shift. “This has received a lot of attention worldwide,” Ruzicka said. "This is a trend, of course, not only in the Nordics." As McDonald’s is a franchise, regional management is responsible for adding new menu items such as the McVegan.

More News

Beyond Meat to Debut Beyond Breakfast Sausages

The company behind the Beyond Burger will debut plant-based breakfast patties this fall.
Read More »

World's First Vegan Chicken Shop Opens Convenience Store

London's Temple of Seitan opened café and convenience store Temple Goods in Hackney Downs Studios, where an all-vegan market takes place every Saturday.
Read More »

Vegan Coffee Shop Thrives in "Steak Country"

Amateur Coffee's vegan drinks, milks, and waffles are luring curious customers in meat-centric Omaha, Nebraska.
Read More »

Vegan French Macaron Shop Opens in New Orleans

New dessert shop Mac and Moon sells "Karmacarons," rolled vegan ice cream, chocolate-covered strawberries, and fresh fruit tarts.
Read More »

Kroger Launches Vegan Recipe Contest

Food Network chef Ellie Krieger will choose the winning recipe, and prizes include $1,000 cash, a Vitamix, and more.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »