Campbell's Buys Plant-Based Milk Brand for $700 Million
The soup giant acquires almond, oat, and hemp milk company Pacific Foods to stay relevant in the middle aisles of the supermarket.
Last week, food corporation Campbell's Soup announced that it will acquire Pacific Foods—known for its shelf-stable, plant-based milk products—for $700 million. According to Greg Wank at business consulting firm Anchin, the deal is important to Campbell’s as it positions the brand to be more aligned with current food trends. “I think the bigger picture here is the continued trend toward organic and plant-based foods,” Wank told media outlet FoodNavigator-USA. “This acquisition is consistent with our purpose, ‘real food that matters for life’s moments,’” Campbell’s CEO Denise Morrison said. “Pacific is an authentic brand with a loyal consumer following. The acquisition allows us to expand into faster-growing spaces such as organic and functional food.” In the last year, a growing number of large food companies have acquired plant-based brands, including meat company Maple Leaf Foods, which bought meat alternatives company Lightlife Foods—which will remove all animal products by the end of 2017—for $140 million in February.
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- NZ Dairy Farms Use As Much Water As 60 Million People
- California to Reinstate Ban on Foie Gras
- F1 Car Racing World Champ Embarks on Vegan Mission
- Iron Chef Brings Impossible Burger to Detroit
- Students Develop Vegan Replica of Hard-Boiled Egg
- Hampton Creek Adds Saudi Arabian Prince to Board
- Beyond Meat Signs Sysco Deal to Expand Exponentially
- Swiss Confectioners Discover Ruby Chocolate
- Dutch Meat Giant Switches Focus to Plant Protein
- Israel and China Sign $300 Million Lab Meat Deal
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