News

Netflix Creates Veg-Themed Clip to Promote Okja

A new promotional video highlighting the negative effects of eating meat was inspired by the underlying animal-rights theme of the hit movie.

Netflix recently launched a promotional video for its newly streaming film Okja. The clip depicted a woman carelessly shopping for meat at a grocery store before watching Okja followed by the same woman crying on the floor in the meat department after she had viewed the animal-rights themed film. Okja explores the horrors of factory farming through a storyline in which villain Lucy Mirando (played by Tilda Swinton) orders six “super-pigs” to be raised in various parts of the world, which eventually will be slaughtered for consumption. One such pig (named Okja) is raised in South Korea by Mija (played by Korean actress Seo-Hyun Ahn) and becomes the loveable subject of the film. Okja has created a stir, particularly on Twitter, with many of its viewers expressing a change of heart about consuming meat. According to media outlet Korea Exposé, the film has initiated a national conversation among South Korean viewers, who have taken to social media to express their remorse—with some vowing to go vegetarian—for consuming animals similar to the title character.

More News

Ben & Jerry's Hosts Vegan Ice Cream Parties Across US

The iconic ice cream brand is scooping its dairy-free flavors in Washington DC, New York, Los Angeles, San Francisco, and beyond.
Read More »

Groundbreaking Vegan Film Dominion Announces US Debut

The film—regarded as Australia's version of influential vegan documentary Earthlings—will be screened at the upcoming Animal Rights National Conference in Los Angeles this summer.
Read More »

Avengers Star Benedict Cumberbatch Goes Vegan

The British actor discussed his commitment to veganism in interviews promoting the new Avengers: Infinity War film.
Read More »

Dubai Dairy Brand Launches Vegan Milk Line

Koita Foods, which distributes its dairy products to the Ritz Carlton hotel, will now offer a dairy-free line made with almonds, oats, soy, and rice.
Read More »

Vegan Fish Steaks Launch at 150 British Pubs

Fish Steaks made by VBites—a vegan brand founded by vegan athlete Heather Mills in 1993—are now on the menu as vegan Fish and Chips at Greene King Flaming Grill.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »