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Vegan Potato-Based Fitness Drink Raises $2 Million

Revere's pea protein, tart cherry, and sweet potato-based drink mixes promise to fuel athletes with plant-based foods.

This week, vegan nutrition startup Revere announced that it raised $2 million in venture capital—which the company plans to use to expand its customer base. Revere offers a customized monthly subscription service that delivers vegan pre- and post-workout drink mixes comprised of functional whole-food ingredients such as sweet potato (for stamina), pea protein (for strengthening muscles), and tart cherry (for preventing soreness). “We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true,” Revere’s CEO Matthew Scott told media outlet TechCrunch. Vegan athletes such as ultramarathoner Scott Jurek, rugby star Anthony Mullally, and surfer Tia Blanco (among many others) have proven that plant-based nutrition is optimal for top physical performance.

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Fake Sanctuary Scams Vegans for More than $35,000

Suspect Trey West allegedly took advantage of animal lovers using a falsified GoFundMe campaign under the name Friends Not Food Sanctuary.
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Boiling Live Lobsters Now Illegal in Switzerland

The country recognizes the sentience of lobsters and bans transporting aquatic species on ice or any other unnatural environment.
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The Spread Eagle Becomes London's First Vegan Pub

The plant-based bar opens this week as the first fully vegan establishment of its kind in London—a city where compassionate eating and drinking continue to boom.
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Brooklyn Brand Debuts Vegan Aquafaba Butter

Vegan brand Fora's new product Faba Butter—made from recycled chickpea brine and coconut oil—is perfect for making crispy croissants.
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Quorn Debuts Vegan Ham Deli Slices

The vegan-friendly brand joins Beyond Sausage in making animal-derived pork obsolete.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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