10 Secrets You Never Knew About Hampton Creek
VegNews investigates what the Just Mayo-maker is doing behind closed doors.
Whether it’s the Just Mayo-maker fighting against corporate giant Unilever, defending itself against scandals perpetrated by the American Egg Board, or countering allegations that it bought back its own products to inflate sales, San Francisco-based food technology company Hampton Creek is often in the news. The brand’s most recent battle with Target—in whcih the mega retailer pulled 20 Hampton Creek products off its shelves based on allegations made in a fraudulent letter it received—turned out conspicuously not in its favor.
Nonetheless, Hampton Creek is forging forward. With its recent entry into “clean meat" (made from a small amount animal cells) and its newly FDA-greenlit ingredient “Jack” (a mung bean-based protein it plans to debut in its newest product, Just Scramble), we had to see for ourselves exactly what Hampton Creek is doing. During our recent visit, we made sure to look under every vegan mayonnaise jar and sniff every batter of Just Cookie Dough … and what we uncovered was incredible, shocking, and, at times, downright adorable. Here’s what we found:
1. Several board members might have departed from the company in recent months, but despite reports that the company is losing employees faster than the Beyond Burger bleeds beets, the office is filled with people and energy. In the last year alone, the amount of Hampton Creek employees increased from 70 to 130, and new board members will soon be announced.
2. Hampton Creek’s San Francisco office is housed in a facility that was used by Pixar and is currently filled with desks (and a conference room table) repurposed from old stadium seats sourced from the University of California, Berkeley. In its first iteration, the office was used as a white bread factory.
3. Despite rumblings from certain media outlets to the contrary, this Just Mayo brand is really a food technology company. Hampton Creek's Director of Biochemistry Viviane Lanquar says she’s building an “encyclopedia of sorts” with a wide assortment of plants the company has gathered during the years from more than 50 countries.
4. There is a section of Hampton Creek’s office that’s dedicated to Just machines—worth millions of dollars, with some custom made for the company. Each machine analyzes various properties of plants to determine which would be best for replacing all kinds of animal products.
5. CEO Josh Tetrick’s late Golden Retriever, Jake, is forever with him in the office, as a photo of him—wearing lab goggles—hangs in the clean meat lab overseeing world-changing operations. In fact, the office is very dog-friendly in general; we spotted two adorable puppies cuddling under a desk for several hours during our visit (we tried to take one home; they wouldn’t let us).
6. The clean meat team has set their goals very high. A composite photo of the most difficult meat to create in a lab hangs in the office; namely otoro tuna, chicken breast, and a wagyu steak. The team told us that once they are able to create these meats using a small amount of cells—and a plant-based serum they're working to develop—each will be much more affordable for consumers.
7. The company is in talks with some of the world’s largest meat-producing companies to license its clean meat technology. Tetrick hopes that working with these companies can usher in a new, innovative era for the global meat industry.
8. The company’s newest product, Just Scramble, is set to revolutionize the vegan egg industry. The faux egg cooks in approximately three minutes (comparable to a chicken egg), has no foul smell, and its base ingredient is a mung bean-derived protein isolate—recently greenlit by the FDA. This means that chefs in the foodservice industry will not need extra training to work with Just Scramble as it will seamlessly replace eggs in all culinary preparations.
9. Many of the employees are high-energy and run on an ample supply of fresh-baked cookies—made from Just Cookie Dough, of course—two on-tap beers, and a motivation to remove animals from our broken food system.
10. Tetrick is incredibly determined—we’re talking a laser pointer aligned with a laser beam level of focused. He believes the consumption of animal protein will increase by 100 percent by 2050 and sees every hiccup along the road not as a block but as motivation to move forward with his goal to disrupt the animal agriculture industry by any means necessary—whether it be taking eggs out of mayonnaise, introducing vegan salad dressings, or replacing whole animals with clean-meat technologies.
Bonus: Hampton Creek co-founder Josh Balk—an animal activist and senior food policy director at the Humane Society of the United States—is “besties” with Josh Tetrick (and has been since they were teenagers), and the pair is determined to turn animal agriculture on its head.
Anna Starostinetskaya is VegNews news editor and will be “Just Waiting” outside of Hampton Creek HQ for the rest of the year until a new amazing product accidently falls out of a window.
Photos courtesy of Anastasiia Sapon
A Vegan Father's Day Letter to an Omnivore Dad
Want to give your father a great gift on his special holiday? Tell him why he should go vegan.
Read More »
The Ultimate Vegan Road Trip PART ONE
The first in our two part-series begins in the Northeast and ends in Sweet Home Chicago.
Read More »
Sizzling Vegan Summer Beauty Brands and Tips
Its too hot to contour, and who has time to paint a painstaking smoky eye when there are veggie burgers to grill and rosé to drink?
Read More »
9 Simple Steps to Making a Vegan Man Cave for Father's Day
This Father's Day, gift Dad with a perfect vegan addition to his sanctuary.
Read More »
8 Easy Ways to Have a Relaxing Father's Day
This June 17, you might be surprised by what Dad really wants …
Read More »
- 7 Glittery, Fabulous, Thrilling, Uncompromising, Inclusive, Vegan Ways I Plan on Celebrating Gay Pride Month
- 28 Vegan Father's Day Gift Ideas for Every Kind of Dad
- 6 Tips for Losing Weight on a Vegan Diet
- 5 Ideas for a Great Vegan Spring Wedding
- 5 Zero-Waste Tips for Vegans
- 40 Things I Desperately Want to Eat at Los Angeles' Hottest Vegan Festival
- How to Throw the Ultimate Graduation Vegan Barbecue
- 5 Ways to Celebrate a Vegan Mother's Day with Your Mom
- 7 Pampering Vegan Products That Say I Love You, Mom
- Wicked Kitchen Chef Dishes on the Future of Vegan Food
- Why Going Vegan Can Help You Relax
- 3 Vegan Prom Makeup Looks
- The Ex-Airline Pilot Behind New York's Favorite Vegan Burger
- 10 Vegan Oatmeal Cups for the Person on the Go
- 8 Vegan Etsy Stickers That Your Car, Laptop, and Water Bottle Need, Like, Yesterday
- This 10-Minute Documentary Is Showing How Children Are Embracing Veganism
- It's Time for Men to Get Over Their Fears of Being Vegan
- We're Giving 5 Classic Films a Vegan Makeover
- VegFest Puerto Rico Built Community and Mainstreamed Veganism
- 8 Vegan Foods Making the 2018 Food-Trend List