Grilled Cheese Truck Transforms into Vegan Restaurant

Virginia-based Cheesy Rider is removing all animal products for the upcoming restaurant Urbavore.

Lynchburg, VA-based grilled cheese truck Cheesy Rider will cease operations at the end of the month to be reborn as a fully vegan restaurant called Urbavore. Owners Elizabeth Russell and Matthew Kaplan adopted a vegan diet shortly after launching the truck in 2015 but were fearful that their business would falter if they removed animal products from the menu. To test vegan demand, the owners served only vegan soups on the truck and gave customers the option of making any grilled cheese sandwich vegan with Follow Your Heart cheeses. “Cheesy Rider was a successful full-vegetarian food truck in a town with only one fully vegetarian restaurant,” Russell tells VegNews, “and very few vegan options.” At Urbavore, the duo will serve an expanded menu of burgers, sweets, breakfast items, and “sammiches” such as the vegan crab-filled Crabbie Cakes, the Banh Mi Chay, and the Cheesy Rider—a weekly vegan grilled cheese special sandwich that recalls the restaurant's food truck past. “While operating Cheesy Rider,” Russell said, “we learned that there are a lot of vegans here who want to eat out, to have a restaurant they can go to and not be the picky vegan at the table.” Russell and Kaplan plan to open Urbavore on December 1 with the hope that Cheesy Rider customers follow them to their new, all-vegan endeavor.

More News

QDOBA Now Offers Price Cut for Vegans

The Mexican-inspired chain launched the Vegetarian Tier to give a discount to customers who order meat-free meals.
Read More »

Biotech Startup Develops Fungus-Based Clean Pet Food

New biotechnology company Wild Earth plans to disrupt the $30 billion pet food industry with nutritionally complete, animal-free proteins.
Read More »

Portland Pub Replaces Beef and Lamb with Vegan Burger

The White Owl Social Club will no longer serve beef and lamb burgers, and instead offer the Impossible Burger to reduce its environmental impact.
Read More »

W London Hotel to Offer Vegan Menu

The internationally inspired menu was created in honor of chef Ravinder Bhogal’s vegan niece.
Read More »

Saudis Go Vegan to Curb Obesity Epidemic

Residents of Saudi Arabia have the support of vegan Prince Khaled Alwaleed bin Talal Al Saud, who plans to open 10 vegan restaurants in the region by 2020.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »