Vegan Impossible Burger Debuts in Texas
Two Houston eateries now proudly serve the plant-based patty, in the land famous for 72-ounce steaks.
Vegan patty Impossible Burger debuted at two Houston, TX restaurants, Underbelly and Hay Merchant, last week. Both restaurants are helmed by chef Chris Shepherd, who prepares the burger with two patties, lettuce, pickles, tomato, and two slices of dairy cheese. The menu item is made vegan by omitting the cheese and requesting a lettuce wrap in lieu of a bun—which Shepherd tells VegNews he’s working to make vegan. While Shepherd said he was skeptical at first, upon trying the burger, he became an advocate for the vegan patty. “I just feel like it’s a really great addition,” Shepherd said. “It’ll be something that I don’t feel bad eating … It’s really pretty [expletive] cool, what they did.” Impossible Foods recently began construction on an expanded production facility in Oakland, CA, and estimates that its vegan burger patties—which the company hopes will displace meat—will be available at 1,000 restaurants by the end of this year.
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More Flashbacks
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- Escaped Brooklyn Bull Rescued by NJ Sanctuary
- Dietitian-Backed Vegan Support Program Debuts in US
- Leonardo DiCaprio Invests in Vegan Brand Beyond Meat
- Boston Celtics' Kyrie Irving Adopts Plant-Based Diet
- Lack of Vegan Menus Top Complaint at UK Hotels
- Vegan Makeup Brand for POC Raises $1 Million
- Natalie Portman Urges Award Show Attendees to Go Vegan
- Vegan Chocolate Hummus Raises $600K on Shark Tank
- Cadbury Heir Launches Vegan Avocado Chocolate Bar
- Meat-Free Apartment Complex to Open in Russia
- Vegan Chickpea Snack Brand Raises $10 Million
- Popular Shoe Brand Launches New Vegan Line
- Grilled Cheese Truck Transforms into Vegan Restaurant
- New Program Rehabilitates Inmates with Vegan Diet
- Major Italian Chain Launches Expansive Vegan Menu
- Spanish Company Invents Diet Avocado
