News

Okja Release Spikes "Vegan" Google Searches by 65 Percent

The moving blockbuster about a lovable pig destined for slaughter is raising questions about eating animals, pushing viewers to actively seek vegan resources.

According to animal-rights organization People for the Ethical Treatment of Animals (PETA), animal-rights-themed film Okja is responsible for a 65-percent increase in Google searches for the term “vegan.” The film was released mid-May and by late June, Google searches for the term “vegan” hit levels equivalent to those that occur around New Year’s annually—a time when people make resolutions often related to pursuing a better diet and lifestyle. The film—which stars actress Tilda Swinton and is produced by South Korean director Bong Joon-ho—follows the relationship of Mija (played by child actress Ahn Seo-hyun) as she forms an emotional bond with titular character Okja (a “superpig” that’s destined for slaughter). PETA predicts that the increase in “vegan” Google searches will continue thanks to the vegan documentary What the Health, which has been recently credited for a boom in new vegan customers at restaurants across the Dallas, TX area. "In July alone, PETA received more than 21,000 requests for our vegan starter kits—double the number of an average month," PETA's Vice President Colleen O'Brien tells VegNews. "These powerful films are creating a new generation of vegans, one screening at a time."

More News

Brothers Row Across Atlantic to Dispel Vegan Myths

Jude Massey and Greg Bailey are currently in the middle of the Atlantic ocean, rowing for hours and eating only plant-based meals to show that animal products are not necessary for extreme athletic abilities.
Read More »

Stand-Up Comic Adam Sank Goes Vegan for the Animals

The funnyman credits documentary What the Health for pushing him from vegetarianism to veganism.
Read More »

Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
Read More »

Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
Read More »

Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »