Dubai's Popular Vegan Makeup Brand Lands in US

Luscious Cosmetics is now available in the States to bring a wide array of makeup products geared toward people of all colors.

Dubai-based vegan makeup brand Luscious Cosmetics recently expanded its distribution to the United States. Founder Mehrbano Sethi created the company in 2007 while attending college in Boston and formulated her line to match the diverse range of her friends’ skin tones. “Luscious Cosmetics brings a multicultural, truly international perspective to beauty,” Sethi told media outlet Popsugar. “We have been vegan and cruelty-free since we launched, before it was trendy to do so.” According to Sethi, Luscious Cosmetics is inspired by a “Southeast Asia meets Hollywood” aesthetic and is built to withstand humidity and heat. Earlier this summer, vegan makeup brand Mented Cosmetics debuted a nail polish line in three tones with the mission of helping people of color achieve the “nude” look.

More News

San Francisco Bans Fur Sales

Officials unanimously sign the ban making San Francisco the largest city in the United States to reject the cruel fur industry.
Read More »

Drake Ditches Meat

The musician confirms that he has no beef with vegetarians.
Read More »

Acclaimed Chef to Open Vegan Convenience Store

Matthew Kenney's vegan New Deli in Venice, CA will offer a range of plant-based snacks, prepared foods, and organic wine and beer that customers can enjoy on the store's patio or at the nearby beach.
Read More »

Vegan Food Truck to Sell Chicken Nuggets in Boston

Inspired by the owner's childhood love of comfort foods, the 16-foot food truck will feature seitan-based fried foods.
Read More »

Nearly Half of Meat-Free Canadians are Millennials

New research shows that Canadians 35 years old and younger are three times more likely to identify as vegan or vegetarian, while the largest meatless population in Canada resides in British Columbia.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »