News

Israeli Supermarkets to Open Vegan Departments

Grocery chain Victory Supermarket will expand a vegan pilot program to most of its location after noticing a 49 percent increase in vegan sales in the first quarter of 2018.

Israel-based Victory Supermarket Chain, Ltd., will open vegan departments across 60 to 70 percent of its store locations. The departments will feature an assortment of vegan products organized in a way to attract younger shoppers, who CEO Eyal Ravid said are responsible for the rising demand for vegan food at the supermarket. “Obviously, in cities like Tel Aviv, Herzliya, Haifa, and Beer Sheva, where there are more students, interest is greater,” Ravid told local media outlet Globes. “The vegan trend is spearheaded by young people, and this is bringing new customers.” The market first introduced a vegan department pilot program to 10 of its locations and found that sales of its vegan products increased by 49 percent in the first quarter of 2018 from the same time period in 2017. Victory also launched a loyalty program specifically directed at vegan customers and has thus far attracted 4,000 members. Supermarkets across Europe, particularly Sainsbury’s, Tesco, and Asda in the United Kingdom, have continued to add products to their vegan lines to capitalize on demand for plant-based foods.

More News

Beyoncé Debuts New Vegan Meal-Planning App

The 22 Days Nutrition program—which the singer co-owns with nutritionist Marco Borges—has launched a new meal-planning feature to make vegan food accessible to all.
Read More »

Costco Sells One Million Vegan Burgers in 60 Days

Don Lee Farms' organic plant-based burger exceeded sales expectations and will soon be available in restaurants and the brand's other partner stores.
Read More »

James Cameron Hopes Veganism Will Make Viagra Obsolete

The celebrated director discusses The Game Changers, a film that showcases the benefits—such as longer-lasting and more frequent erections—of a plant-based diet.
Read More »

German Brand Develops Vegan Mushroom Shoe Line

Mushroom leather is the latest alternative to animal leather.
Read More »

Casey Neistat: Impossible Slider Is "Beefier Than Beef"

During a taste-test in Brooklyn, the respected YouTube personality said the animal-based cheeseburger at White Castle tasted "like mush," while the new plant-based Impossible Slider tasted "like meat."
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »