News

Meat Company Buys Vegan Brand for $120M

Canada's Maple Leaf Foods makes its second acquisition of a meatless brand, this time for $120 million.

Canadian meat company Maple Leaf Foods announced this week its acquisition of Seattle-based vegan brand Field Roast for $120 million. Field Roast—which reported sales of $38 million—is known for its grain-based meats and Chao dairy-free cheese slices. “The acquisition of Field Roast complements and expands our portfolio in the fast-growing North American market for alternative proteins," Maple Leaf CEO Michael McCain said. "It also aligns with our vision to be a leader in sustainable protein and create shared value through making a positive social impact. Field Roast has built brand leadership through focusing on quality, craftsmanship, and taste, and its acquisition will allow Maple Leaf to fuel growth in the category through investment, brand building, and innovation.” This is the second vegan acquisition for the meat giant, as it acquired plant-based meat brand Lightlife for $140 million in February. "One thing is for certain," Field Roast CEO David Lee said in a statment. "We are as committed as ever to the vegan movement, keeping our products vegan, and creating a more beautiful and peaceful world to live in."

More News

Anti-Dairy PSA Airs During Olympic Closing Ceremony

A group of celebrated Olympians have united in a commercial—produced by Oscar-winning director Louie Psihoyos—to encourage viewers to switch from animal dairy to plant-based alternatives.
Read More »

Pinterest Names Vegan Food Top Wedding Trend

According to the social media platform's 2018 Wedding Report, interest in vegan nuptials is on the rise.
Read More »

Chef Chloe Coscarelli Opens New Café in Miami

Beloved vegan chef Chloe Coscarelli is back with new eatery, Chef Chloe and the Vegan Café, in highly anticipated St. Roch food hall in Miami's design district.
Read More »

Team Canada Wears All-Vegan Uniforms at Olympics

Animal-rights activists praise apparel brand Hudson's Bay Company for outfitting this year's Olympians in animal-free outwear.
Read More »

Photographer Creates the Most Vegan Proposal Ever

Popping the question with the help of an avocado is gaining traction thanks to Amsterdam food stylist Colette Dike.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »